It’s Okay To Be Whatever You Naturally Are

Some controversy has been generated this week from the fact that VJM Publishing sells ‘It’s Okay To Be White’ t-shirts on TradeMe (edit: or did, looks like the listing has now been taken down). Our doing so angered the Human Rights Commission, who argued that it spreads “a message of intolerance, racism and division”. This response argues that, not only are our actions the opposite of intolerance, hatred and division, but it is the Human Rights Commission itself that is guilty of this.

There’s a lot of discussion about what’s okay and what isn’t okay. This is the school of philosophy known as ethics, and it has been around for many thousands of years.

This is VJM Publishing’s take on it.

It’s okay to be white, brown, black, yellow or even red or purple. It’s okay to be tall or short, blue-eyed or brown, slim or solid, because these things are all natural and you can’t help them. It’s even okay to be ugly or dumb because, again, these things are natural and you can’t help them.

It’s okay to be an outgoing, choleric, even aggressive person, but it’s not okay to cause suffering to other sentient beings. Causing suffering is bad.

It’s also not okay to be is a member of an ideology that promotes hatred and division, because this leads directly to the suffering of sentient beings. The foremost way to promote hatred and division is to say that it’s not okay to be something that you naturally are. Such as your ethnicity.

This is the reason for the comment that these shirts are the opposite of racism. They literally are. Racism is to say that there’s something inherently wrong with being white, as if a person being born white is to be born carrying some debts that their ancestors racked up.

The racists in this situation are the Europhobes who say “there’s no place for this kind of message”, when the message is that it’s not a bad thing to be a white person. If there is such a thing as hate speech, it’s anyone saying that it’s not okay to be something that someone naturally is, such as their skin colour.

Of course, this means that things that people have chosen to be don’t count. It is not, and can never be, an act of hatred to criticise someone for belonging to a supremacist ideology, especially one that believes it’s destined to rule the world whether non-followers like it or not. Such ideologies inevitably bring suffering into the world.

VJM Publishing is not interested in ideologies that promote hatred and division. We oppose Nazism, Communism, Abrahamism, Imperialism, Materialism, and all the other ideologies that cause one group of people to glory themselves and to debase another by calling them degenerates, counter-revolutionaries, infidels, heretics or primitive natives.

We are for those who have seen beyond. This refers both to the veils of the material world in a spiritual sense, and the veils of the corporate media matrix in an existential sense. We are for those who realise that all life on this planet is connected by virtue of possessing the divine spark of consciousness that could be said to be God.

By selling this shirt, we are doing our part to counter genuine racism and division. Instead of doing this by grave, pompous and bombastic moralising that seeks to take people’s rights away – a proven failed approach – we’re adding some humour to the media scene for the sake of resistance. We’re replacing some of the colour that has been lost.

We’re not even for white pride. Sure, if you identify with some illustrious individual merely because they share a skin colour with you, go for it, but it looks weak to us. Those who have seen beyond would rather work on their individual qualities for the sake of lifting the world around them. Like the alchemists of ancient days, we cultivate the iron, the silver and the gold.

Look at the actual products we sell. We’re working with Jeff Ngatai to produce a book of mnemonics for learning te reo Maori. This we do because we believe that the language is a treasure at risk of being lost, and that mnemonics are an excellent way to preserve the memory of Maori language vocabulary in the minds of the population.

That’s why we offer every mnemonic in the book for free. They are all offered for free, arranged by subject groups. This is the same material as in the book. If you can afford to buy the book, great, if you can’t, you can use the online version. That reflects our will to bring this knowledge to as many people as possible.

What sort of white supremacists care about preserving the Maori language?

The majority of articles and essays on VJM Publishing relate to cannabis law reform. It was primarily to agitate for cannabis law reform that VJM Publishing was founded, since we knew over a decade ago that prohibition is stupid. Indeed, we’ve pointed out several times that the cannabis law disproportionately affects Maoris. This has even been argued in the original Cannabis Activist’s Handbook, published as far back as 2012.

What sort of white supremacists give a shit about the disproportionate effect that cannabis prohibition has on Maoris? What white supremacists were arguing seven years ago that prohibition should be repealed for this reason?

Our other products are speculative fiction books, a demographic study of New Zealand voting patterns, various books about how to apply psychological science to creative writing, a guide to quitting tobacco smoking and a book of religious satire.

How on Earth can any honest person see a link to white supremacy in that?

The whole idea is nonsense, and to link VJM Publishing with white supremacism is proof that we live in Clown World. VJM Publishing, far from being haters, are the victims of Big Brother’s decision to target us for their daily Two Minutes’ Hate.

What VJM Publishing really is, is a much needed thumb-in-the-eye to the wowsers, puritans and other moralising do-gooders that have sucked all the enjoyment out of living. It is these grey men and women, these emotional abusers, who are the cause of our rising suicide rates. We despise them, we oppose them, and we will never stop fighting their insane slave mentality.

VJM Publishing is proud to provide a counter-narrative to the diarrhoea that passes for mainstream political discourse in New Zealand – the same mainstream media, let’s not forget, that told us that Saddam Hussein possessed weapons of mass destruction.

We’re proud to post material that takes the piss out of the control freaks who think they have the right to arbitrarily decide what merchandise other people are allowed to sell on a public trading platform. These monsters who think they have the right to decide that a string of words doesn’t mean what it literally means, because they have the authority to rule that it really means something else.

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Click here to read a summary of what alt-centrism is

Click here to read about the five rejections of alt-centrism

Click here to read the five acceptances of alt-centrism

VJM Publishing Launches Manifesto Editing Service!

Following up from the success of our trolling service, VJM Publishing is proud to announce the launch of our manifesto editing service!

If you’ve got your heart set on being a famous mass shooter, bomber or assassin, then you absolutely need a manifesto. Only through the promotion of an intelligent, coherent, well-edited manifesto, free of spelling, grammar and typographical errors, can the modern terrorist hope to compete in today’s crowded media environment.

The problem is that writing a manifesto is a double-edged sword. Although it’s entirely possible that you could do a Ted Kaczynski and wow readers with your genius for generations to come, it’s also possible that you could turn readers away with incoherent rambling, poor spelling and grammar, illogical arguments, incorrect claims or excessive attention to irrelevancies.

Although many shooters and bombers are intelligent enough to do the bulk of the research and writing themselves, it takes the experienced eye of professionals with several decades of experience in editing and publishing to make sure you stand out.

This is where VJM Publishing comes in.

Our editing staff have postgraduate degrees in psychology, philosophy and history, and this expertise will be employed to make sure that your manifesto will hit the global mediascape like a meteorite.

The team psychologist has an encyclopedic record of every grievance possible within the human mind. He will fine-tune your rhetoric so that it sounds entirely plausible and believable, and your actions understandable. So it doesn’t matter if you hate politicians, bankers, the priesthood, Muslims, Nazis, Communists or any race or religion – we can help!

The team philosopher is a master debater. He has the ability to write in a punchy, memorable manner that will leave your opponents flat-footed. Not only that, but he will make sure that your logic is watertight, so that even after studying the manifesto they will not be able to find flaws. This will guarantee respect for you among darknet intellectuals.

The team historian specialises in creating gigantic compendiums of copy-and-pasted crimes committed by your target of hate. No matter who your target is, she will make sure that your readers are presented with a list of their crimes so appalling that reader sympathy is guaranteed. These crimes will, whenever possible, be real-life events and our historian will supply documentation proving it.

Their combined skills mean that your manifesto will read like more than just a proclamation – it will be closer to a detonation.

Our premium service will also put pressure on the Chief Censor to have your manifesto officially banned, thereby ensuring that the Streisand Effect will cause it to be known by everyone!

We offer:

STANDARD SERVICE: USD25 per 1,000 words edited, USD150 per 1,000 words written.

The VJM Publishing standard manifesto service charges USD25 to edit 1,000 words of manifesto text that you have prepared yourself. This involves proof reading and correcting of spelling, grammar or typographical errors. It also involves basic fact checking of historical references such as dates of events.

The standard manifesto service also charges USD150 to write 1,000 words about any grievance of your choosing. You can suggest chapter or essay topics for yourself, or we can select them based on our analysis of what would be the most effective. You can also suggest chapter length or which specific grievances to focus most heavily on.

PREMIUM SERVICE: USD40 per 1,000 words edited, USD240 per 1,000 words written.

The VJM Publishing premium manifesto service offers all of the same features as the standard service, plus:

When your big day comes around, we will email your manifesto to all contacts on our lists of media and government. This includes both the target country in question and international media. We will also torrent it and upload it to all the most popular file sharing sites, in both .pdf and .jpg formats.

We will build a viral marketing campaign based first on trying to get your manifesto banned by the Government in question, and second on stoking outrage among people interested in free speech. The first move will involve email bombing influential people with demands to have the manifesto banned, and the second involves starting threads on /pol/ and on social media promoting the manifesto and decrying the attempts to ban it.

This will guarantee maximum publicity for both you and your manifesto. Please note that the premium service requires a minimum spend of USD1,000.

Contact us through our channels on Minds or FaceBook if you want to take it to the next stage. Payment by PayPal preferred.

The Great New Zealand Chimpout

New Zealanders have been used to thinking of ourselves as a passionless, even dour people, very calm, very sober and not prone to great emotional displays. Not for us singing at sports fixtures, crying in public or over-reacting to political events. This self-appraisal has been shattered by the events of the past fortnight. The last half of March 2019 will go down in history as the Great New Zealand Chimpout.

The first to chimp out was Branton Tarrant, shortly after lunchtime on March 15th. Driven insane by the ongoing collapse of Western Civilisation and the complicity of politicians, he chimped out with a semi-automatic rifle at the Al-Noor Mosque in Christchurch, to the tune of 51 dead. When the gunshots stopped, people were relieved, but little did New Zealand realise that the chimping out was just beginning.

For a sleepy nation at the bottom corner of the world, the New Zealand reaction was much like being awakened by having a bucket of cold water dumped over one’s head, as most Kiwis had truly believed that such a thing would never happen here. At first, there was the natural shock and horror that accompanies a mass murder, but these perfectly understandable feelings soon gave way to much uglier, cruder and more primitive sentiments. Many of the people holding these sentiments saw an opportunity in the tragedy.

Upon hearing that the shooter was white, leftists rejoiced. In the emotion of the moment, they felt they had a green light to abuse anyone who had ever uttered any misgivings about immigration for any reason. Maori radicals promptly joined in, using the occasion to demonise white people in general, and implicate all of them in collective guilt. Those who mentioned that Tarrant’s anti-immigrant invective was really very similar to the Maori radical anti-immigrant invective found the reaction like kicking a wasps’ nest.

Then the New Zealand Government decreed that our firearms laws were going to get changed. This they did without any consultation with the community – it was simply forced through, as if the emotion of the moment was enough to demand it. Few had the sense to speak out, as the prevailing uncertainly and fear caused most people to fall obediently behind the Government. It was then that the Great New Zealand Chimpout could be said to be hitting its peak.

Jacinda Ardern set the national tone, which was to be one of grovelling submission. She was pictured wearing a hijab, probably a signal to the massive Indonesian and Arab export markets to please not take this attack as an indication of wider anti-Muslim sentiment on the part of New Zealanders. What the nation needed was a signal to the New Zealand people to hold fast, to keep their shit together, but in the hysteria of the moment no-one was able to put order to the nation’s emotions.

In line with this grovelling, Massey academic Paul Spoonley was given a platform to spout off about how the name of the Crusaders rugby team was an example of white supremacy. At the peak of the chimpout, everything was decried as an example of white supremacy, and people were discussing the need to ban “online cesspools” such as 4chan. Most ISPs went as far as blocking a number of sites relating to Internet counterculture, including 4chan, 8chan and Encyclopedia Dramatica.

The chimping out wasn’t limited to just Government, academia and their followers. The corporate world decided to lose their minds as well, perhaps characterised best by Whitcoulls. Based on little other than pure panic and a vague sense of association between psychological science and far-right wing extremist terrorism, Whitcoulls made the decision to remove Jordan Peterson’s book 12 Rules For Life from their sales shelves (a decision since rescinded).

Perhaps the crescendo of the chimpout was the decision of the New Zealand Chief Censor Davis Shanks to ban Tarrant’s manifesto, which meant that anyone possessing a copy would be liable for a ridiculously draconian 10 years imprisonment. Like authoritarians and control freaks everywhere, Shanks has apparently never heard of the Streisand Effect: his action caused half of New Zealand to go on FaceBook to reference “the manifesto”, which got the other half curious in it.

Throughout this chimpout, the New Zealand media has played the role of the feces-thrower.

In a complete 180 from the usual narrative when Muslims are the perpetrators of terror attacks, they have cashed in as hard as possible, by running countless pieces demonising white people and attributing to them collective guilt for this attack, for colonialism and for all suffering in the world. There is good money in this – the Alexa ranking for one of the chief feces-throwers, The Spinoff, climbed from the low 60,000s to the high 50,000s in just a few weeks, suggesting a growth in brand value of some 50%.

Even today, almost two weeks after the shooting, rags like The Spinoff were openly discussing the need to eliminate free speech for the sake of protecting minorities, a sign that the country is still thinking with panicked emotions and not reason and logic. As any mainstream media boss could tell you, there’s money in hysteria and division: stoke it up and count the cash as it rolls in.

There’s no way to tell when the Great New Zealand Chimpout will end. Already today it’s possible to observe it running out of momentum, but there is still a trial to be had. There is every chance that Tarrant’s trial will be accompanied by some ridiculous anti-freedom measure, which will be intended to suppress dissent but which will be sold to the public as necessary to fight extremism.

At some point, there may be pushback from the ordinary New Zealander, once they regather their senses. Whether or not this happens, we ought to hope that it does, because the Government and the media both benefit from keeping New Zealanders as confused and afraid as possible, and they both have incentive to keep the chimpout going. Eventually, however, it will either run out of steam or be deliberately ended by civilised people.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.