The Case For Cannabis: Legalisation Will Not Lead to A Black Market

One of the fears of those who are against cannabis law reform is that a legal system would lead to the growth of the black market in cannabis production. Therefore, it would be better to keep cannabis illegal. As this article will examine, this reasoning is based on at least two major errors.

The logic goes like this: it costs X amount of dollars to buy an ounce of cannabis – let’s say 300. Cannabis is likely to be taxed in a manner similar to alcohol, and alcohol taxes are reasonably hefty, so let’s assume at least a 20% sin tax on cannabis, plus 15% GST – this is already over $400 an ounce.

This could mean that legal cannabis will cause so much tax to be added to the cost of an ounce that black market operators will be able to undercut it. Since cannabis growing will not be cracked down on because of its new legal status, large numbers of people will be able to grow and to enter the black market at no risk.

This reasoning is false in two major ways.

The first is that is doesn’t account for economies of scale. On the black market – which is currently where all cannabis is sold – producing cannabis isn’t cheap. As mentioned elsewhere, home cannabis grows suck up as much as 1% of the electricity production of nations such as America and New Zealand. These are incredibly inefficient compared to warehouse grows.

Moreover, cannabis sold in a legal market, from dispensaries, would not carry the risk premium associated with a product sold on the black market. The risk premium is very high in the case of cannabis, because a lot of product gets intercepted by Police action before it ever gets sold, and the losses from this have to be balanced against finalised sales.

Taking both of these things into account, we can see that the production cost of legal cannabis, manufactured by the ton and distributed to pharmacies without interruption, is going to be a fraction of what it is currently. This means that it will be possible to put GST on it and a sin tax on top of that, and still sell cannabis for $200 an ounce, or less.

No black market producer could compete with this and still make enough of a profit for it to be worthwhile. So, if anything, legal cannabis would sooner wipe the black market out completely by undercutting it. This was a principle understood in Uruguay when they made cannabis legal in 2013 – they set the price of cannabis at $1 a gram.

The second major reason why we need not be concerned about a black market is because we have the capacity ourselves to more-or-less set the final cannabis price through taxation.

There are really two kinds of prohibition: hard prohibition and soft prohibition. What we have right now is hard prohibition, where the Police will physically smash anyone in possession of cannabis, or cultivating it. This is hard because it uses the full power of the state, and will go as far as killing you to enforce it, or putting you in a cage for several years. We are simply not allowed it and no correspondence will be entered into.

But making something legal, and then taxing it to the point where it’s almost impossible to afford, is a kind of prohibition. The New Zealand Government is currently employing soft prohibition of tobacco, in that it has been raising the tobacco taxes every year, with the stated intent of forcing tobacco cessation through making it unaffordable. This it believes is in the greater good.

Soft prohibition shares many of the drawbacks of hard prohibition. In the case of cannabis in New Zealand, we can see that black market tobacco has made a comeback, to the point where trade in it is believed to cost the New Zealand Government tens of millions is lost taxes every year. So we can see that high taxes on legal cannabis is a bad idea, if the black market is to be discouraged.

If cannabis legalisation was done intelligently – which is to say that it was done with an entirely different mindset to how prohibition has been done so far – we would set the level of taxation such that the transition to a legal cannabis market was a soft transition. In other words, we could calculate what the expected average production cost of an ounce of cannabis should be, account for profits, account for GST, and tax that total at a rate that would still allow it to beat the black market. This would achieve all major objectives at once.

Not only would cannabis law reform not lead to more cannabis being sold on the black market, but it would be the best thing to fight the black market. Cannabis law reform would allow legal sellers to undercut the black market through economies of scale and the removal of the risk premium, driving criminal gangs out of business.

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This article is an excerpt from The Case For Cannabis Law Reform, compiled by Vince McLeod and due for release by VJM Publishing in the summer of 2018/19.

VJMP Reads: Edward Bernays’s Propaganda VII

This reading carries on from here.

The seventh chapter of Edward Bernays’s Propaganda is called ‘Women’s Activities And Propaganda’.

Bernays is comfortable stating, in 1928, that women “have achieved a legal equality with men”. This doesn’t mean that their activities are the same – it simply means that their vote is of equal worth. This makes them particularly important to understand from a propaganda perspective.

He points out that women don’t have to occupy high positions of political power in order to have a strong political influence. It doesn’t matter that women are not taken as seriously as men in positions of high leadership, because they lead women’s organisations with great numbers of members, and the women leading them have a heavy influence on how their members vote.

Bernays considers the women’s suffrage campaign (which had won victory in America shortly before he wrote this book) to be a good example of the power of propaganda to bring societal changes. He credits the use of propaganda by women’s organisations for increased social welfare and alcohol prohibition. Many female propagandists were trained either by the suffragette movement itself or by the Government during World War One.

These clubs can hold events that draw large numbers of people, so if a popular enough event can be held, it will result in great numbers of people being influenced. Bernays is especially taken with the idea of such clubs sponsoring art or literary competitions. Such events can generate enormous amounts of goodwill.

Bernays is optimistic that an increased voice for women can help mould the world into a better place for all of us. He believes that the entrance of women into politics will allow them to focus on areas that men had previously neglected or were not interested in. This is primarily achieved by the introduction of new ideas or methods.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

The Case For Cannabis: Legalisation is Better For the Environment

Recent studies suggest that the future prospects for Earth’s environment are poor. The situation is dire enough that, finally, an awareness is growing that certain measures will have to be taken if the human species is to survive – and soon. This article explains how cannabis law reform is one of those measures (if a minor one).

Many people labour under the idea that cannabis prohibition stops people from using cannabis. Therefore, they assume, cannabis prohibition prevents it from being grown and used. The truth, of course, is that evil laws don’t prevent actions, because human nature is to defy evil laws, and so people grow cannabis everywhere anyway. In any case, cannabis is a medicine, and people will not simply go without a medicine because of the law.

Because of things like Police helicopters that go searching the hills and forests for outdoor grows, a majority of people who grow cannabis do so indoors, and most of these grows are simple setups under a 400 or 600 Watt bulb. These generally cost somewhere between $70 and $100 a month to run, and can produce several ounces of weed over a eight- or ten-week cycle.

This is a great outcome for an individual cannabis user who doesn’t want to deal with the black market, but it’s not the best outcome for the environment.

A study by American scientist Evan Mills found that indoor cannabis grows use up to 1% of America’s entire energy supply. If a similar proportion holds true in New Zealand, it would mean that indoor cannabis grows in New Zealand suck up electricity equivalent to that used by a city the size of Nelson every year. This represents some $60 million worth of electricity, every year.

Another way to put this is that a four-plant grows uses as much electricity as running 29 fridges. It’s a lot of energy being used for something that doesn’t really need to happen. After all, these grows are only done indoors for the sake of evading detection.

Legal cannabis would mean that cannabis growers could simply put a plant outside and let it grow in the Sun, without fear of being spotted by Police helicopters. There would be no energy requirements at all, and the cost of grow nutrients and the like would be minimal on account of that the plant would just be allowed to grow as large as possible.

Not all indoor cannabis growing could immediately be switched to outdoors. Many people simply don’t have the appropriate facilities. However, the vast majority of it could be, on account of that people would rather buy cannabis from a shop or get it from a pharmacy than grow it themselves, for a greater cost, and have to worry about watering, spider mites, replacement bulbs, buying potting mix, getting ripped off etc.

So legal cannabis would mean that companies would be able to build entire outdoor cannabis farms, and these farms would be much better for the environment than the current arrangement, in which everyone has a home grow operation because they can’t buy it legally and they need to avoid getting arrested. All of those highly inefficient home grows can be wound down in favour of commercial operations that achieve economies of scale.

The tricky thing about this argument is that the sort of person who cares about the environment already knows that cannabis should be legal. In much the same way that anyone who has bothered to look at the climate science knows that changes need to be made, anyone who has bothered to look at the science behind cannabis knew that cannabis prohibition should have been repealed 20 years ago.

The sort of person who genuinely believes that it’s a good idea to put people in cages for growing or using cannabis are, almost inevitably, the same kind of people who don’t care at all about the environment or what the state of it might be after we are gone. The characteristic feature of such people is an absence of empathy for others, and an inability to consider their suffering to be real. So the environmental argument will convince few who are not already convinced.

However, the fact remains that cannabis law reform is a better move for the environment. It would greatly reduce the carbon footprint of the cannabis cultivation industry, as well as reducing the amount of wastage in other areas. Given the pressing need to consider environmental impacts in all areas, we should make it legal for individuals to grow cannabis outside at home.

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This article is an excerpt from The Case For Cannabis Law Reform, compiled by Vince McLeod and due for release by VJM Publishing in the summer of 2018/19.

VJMP Reads: Edward Bernays’s Propaganda VI

This reading carries on from here.

The sixth chapter of Edward Bernays’s Propaganda is called ‘Propaganda and Political Leadership’. Having elaborated upon the basics, Bernays now turns to what this book is best known for.

The chapter opens with an almost Machiavellian statement of anti-democracy. “No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea.” The leader, then, has an obligation to use propaganda to induce the people to go in the right direction.

Curiously for 1928, Bernays is in a position to lament the apathy that already existed in the American voting population of the time. He presages the coming of Adolf Hitler when he states that this apathy only exists because of the failure of any political leader to capture the imagination of the public (this might be because propaganda has been used to destroy political communication).

Voter apathy is here blamed on the inability of politicians to dramatise themselves and their platforms in terms that have real meaning to the public. This cannot be achieved by a politician who merely follows the public whim. Given the strictures of democracy, “The only means by which the born leader can lead is the expert use of propaganda”.

Political campaigns ought to be planned and conducted as professionally and as meticulously as any advertising campaign of a large company. To this end, they would do well to be honestly funded. Bernays decries the “little black bag” method of funding, on account of that it lowers the prestige of politics.

A clever political campaign will outline, from the beginning, specifically which emotions it intends to appeal to. It will figure out exactly who it intends to appeal to, how to reach those people, and the areas in which multiple target groups have aligned interests.

Politicians, as leaders, ought to be creators of circumstances, not victims of them. In this, they have to be clever. The old-fashioned approach is to assault voting resistance head-on, through argumentation. The new approach is to arrange things so that such a conclusion seems dramatic and self-evident.

The best thing is to agitate the public into a sense of anxiety beforehand, so that when the politician speaks it is as if they are providing the answer to a desperate question. Bernays expresses a strong conviction that untrue propaganda will never drive out the honest, because the untrue propaganda will become weakened by growing public awareness of it.

Viewed from ninety years later, it seems that Bernays was altogether too naive and trusting. He wasn’t wrong when he says that the question of whether the newspaper shapes public opinion or public opinion shapes the newspaper is a bit of both. However, he didn’t appear to have anticipated that those who control the apparatus of propaganda would choose to pump it out ever more shamelessly, nor that mass media would see us soaked in propaganda 24/7.

A real leader ought to be able to use propaganda to get the people to follow them, rather than them follow the whims of the people. Again, Bernays emphasises that understanding the target audience is crucial: “The whole basis of successful propaganda is to have an objective and then to endeavor to arrive at it through an exact knowledge of the public and modifying circumstances to manipulate and sway that public.”

Government can be considered the “continuous administrative organ of the people”. To this end, an understanding of propaganda among its workers is vital for the sake of clear and accurate communication. Bernays prefers to describe this as education rather than propagandising. Perhaps the difference was more distinct in the 1920s.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.