bullshit artistry – Page 35

VJMP Reads: Edward Bernays’s Propaganda II

This reading carries on from here.

The second chapter of Propaganda is called ‘The New Propaganda’. Here, Bernays elucidates some of the differences between the original approach to propaganda that arose with the advent of mass media, and the “new” approach that was developed after the application of mass psychology techniques to making propaganda more effective.

The industrial revolution has made kings much less powerful than they once were, relative to the masses. It spread economic power, and, with that, political power. The old democrats used to believe that it was possible to educate everyone up to the level where they could participate in rulership – in reality, the average person falls well short of what is required.

Propaganda fills this gap, serving as the means by which the minority can still rule the majority. “Propaganda is the executive arm of the invisible Government.” The education of the common man, instead of teaching him to think freely, only conditioned him to become receptive to propaganda. Now his mind is receptive to propaganda of all sorts.

Using examples from a daily newspaper, Bernays explains how propaganda works in the mainstream media. Anything stated as true by an authority, such as the State Department, is taken as such. Here Bernays gives us a definition of propaganda: “Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.”

In practice, very little is done nowadays without some kind of propaganda campaign alongside it. Propaganda regiments the public mind every bit as much as the Army regiments the bodies of its soldiers. A group so regimented can be every bit as effective as an army.

Today, the approval of the public is necessary for any large undertaking. Therefore, propaganda is necessary for any large undertaking. Formerly, rulers could set the course of history simply by doing things. Today, the masses have control, so propaganda is needed to wrest that control back. As a consequence, propaganda is here to stay.

It was World War I, and the astonishing success of propaganda in that war to manipulate public opinion, that made people aware of what could be done. This was the first time that not only a multimedia approach was made to encourage people to support the national endeavour, but also key men were brought on board in a massive range of industries.

The new propaganda doesn’t just target the individual, but takes into consideration the structure of society and the way that information spreads through it. This is now a feature of society, because new proposals for reform must be clearly articulated before they will be influential. No-one can get anything done anymore without propaganda.

Bernays concludes this chapter by noting that “In the active proselytizing minorities in whom selfish interests and public interests coincide lie the progress and development of America.” The world is controlled by the small number of men that control propaganda, who make the rest of us think as they will, and society only progresses when their will is in accord with the collective good.

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

Our Problem Isn’t Too Much Masculinity – It’s Too Little

Our culture is so fucked up that it has a number of things completely backwards. It’s easier to find a doctor willing to tell you about the benefits of male infant genital mutilation than it is to find one willing to tell you about the benefits of medicinal cannabis. As this essay will examine, one of the things we currently have backwards is blaming a lack of masculinity on an excess of it.

The phrase “toxic masculinity” is bandied about, ever more frequently nowadays, as if it described an established phenomenon in psychological science. Ostensibly, the term is limited to the description of particular behaviours, performed by men, that are toxic to others or to society at large. In reality, the term is only ever used in the attempt to belittle men – or masculinity in general.

People frequently use the term with the implication that the toxicity comes from an excess of masculinity. But we live in the least masculine age in the history of Planet Earth. In New Zealand at the time of the 2013 Census, around 14% of children were raised by single mothers. When they are at primary school, 88% of their teachers will be women.

This means that most of the adult influence on boys in their formative years is female. Some boys will get to school having never seen a positive male role model or perhaps any at all. If these children are growing up to cause problems because they don’t recognise other people’s physical boundaries, it’s not the sort of problem that more femininity will fix.

The phrase “toxic masculinity” is often used to attack participatory sports, especially under the guise that these sports teach men to be aggressive, domineering and invasive of other people’s personal space.

The reality is – as everyone who has played sport knows – the rules of every game force you to channel aggression into goal-directed activity that does not harm anyone without their consent. You can’t just punch someone on a sporting field, or you’ll be sent off and possibly kicked out of your team. In this regard, the older men (usually) act as models of composure for the younger ones to follow.

Moreover, participatory sports have done more than any government initiative to break down barriers between different race and class groups and encourage them to all meet on the level. On a cricket field, a three doesn’t become a four just because the batsman was brown or middle-class or for any other reason. Masculine energy can therefore be used as a leveller in the interests of horizontalisation just as much as feminine energy can.

Our time in history is so completely feminised, and so confused, that hardly anyone even knows what masculinity is any more. It’s little wonder that some people can call it toxic with a straight face, when they have such a confused conception of it.

We’re so confused nowadays, that we have to go right back. Way, way, way back before even Jesus and even Socrates and Plato, back to the real ancients, who told us: masculinity is the ability to impose order upon chaos. Fundamentally the world is made of a feminine yin-chaos and a masculine yang-order, and in much the same way that the feminine makes chaos out of order, so too does the masculine make order out of chaos.

There are several ways that a person can impose order upon chaos, but correct conduct means that you impose order upon yourself first. This is something that is understood by every actual man, and is not understood by boys or by boys masquerading as men. They go out to impose order upon the world first, and do not realise that the strongest influence is the most subtle.

Socrates, perhaps the foremost Western example of manhood, taught that happiness came from making peace with death. Esoterically, one might describe this as imposing order upon one’s own spirit. As a previous article here has discussed, a failure to impose order upon one’s own spirit by making peace with death is akin to labouring under chains of gold, such that one becomes the slave of anyone who can credibly promise absolution.

A person who has imposed order upon their own spirit is able to impose order upon their mind also. Not being afraid of death means to not be in a state of constant panic at the inevitability of it, which means that it becomes possible to use one’s time on low-intensity pursuits such as reading. They will also be much more able to behave appropriately, on account of having imposed order upon their emotions.

It can be seen here that the common modern conception of masculinity is completely arse about face.

A properly masculine man will not sexually harass women for the simple reason that he has imposed order upon his reproductive instincts and, as such, can discharge them when appropriate, as a matter of will. His animal instincts don’t lead him – that would be an example of chaos being in control.

Likewise, a properly masculine man doesn’t feel the need to dominate everyone, or to boss them around, or to avenge minor insults with violence. He has imposed order upon his own ego, and as such does not have the same insecurities that a less masculine man would have. A truly masculine man has imposed such order upon his emotions that others can not easily knock him off balance. He is in charge of himself.

As such, a properly masculine man attracts the feminine not through force and aggression, but through attracting its freely-willed devotion. Rapists and molesters are not examples of too much masculinity but too little. A real man will have imposed such order upon his life, his behaviour and his appearance, that women will naturally want to be devoted to him, and therefore he doesn’t feel impelled to move on them without their consent.

Men who act on their impulses without consideration for the well-being of others are not “toxic males” – they are shitheads. What our society needs is more masculinity, so that young men can see examples of the correct imposition of order upon chaos. If young males are shown older males being rewarded for correctly imposing order upon themselves, they will imitate it. Thus, what we need is more masculinity, not less.

Reverse McCarthyism

A terrible and pathetic social phenomenon occurred in the United States of the 1950s. In the shadow of the Cold War, a large number of people lost their jobs and faced social persecution after being accused of Communist ties or sympathies, a phenomenon known as McCarthyism. Our society today is wracked with a similar, but different phenomenon – this essay calls it “Reverse McCarthyism”.

Senator Joe McCarthy was the man who gave the name to the phenomenon, otherwise known as the “Red Scare“. He started it by making the claim to a Republican Women’s Club that he had “a list of names that were made known to the Secretary of State as being members of the Communist Party and who nevertheless are still working and shaping policy in the State Department.” The implication was that Communist traitors had infiltrated the US Government.

The ensuing mania to root out suspected Communist sympathisers led to a large number of innocent people getting harassed, interrogated and fired or rendered unemployable. This had the effect of chilling all discussion about left-wing topics, for fear of being accused of being Communist. People would openly declare their contempt for “Pinks” and for labour movements in general, leading to the normalisation of extremely conservative attitudes.

Our culture nowadays has a very similar phenomenon occurring. Now that the Great Pendulum has swung back in the other direction, as it does every 50-60 years, today’s form of McCarthyism takes aim at the bogeymen of the left. We can call this phenomenon ‘Reverse McCarthyism’.

Reverse McCarthyism is a witchhunt against suspected supporters of Nazism.

Original McCarthyism was marked by a fear of saying anything that sounded even vaguely Communist. Reverse McCarthyism is identical, except about Nazism. In the same way that Original McCarthyism scared people into silence about left-wing ideas, Reverse McCarthyism scares people into silence over nationalist ideas.

It’s fair to say that open declarations of racial supremacy do not contribute towards the common peace – but the truth is above all, and without the freedom to express the truth we have nothing.

The idea that a Western country could realistically be improved by importing millions of Muslims and Africans is insane. Reverse McCarthyists, however, make out that to oppose it means that you must hate non-white people and desire to see them expelled for the sake of racial purity. Opposition to Third World immigration is genocide. Much like other moral panics, Reverse McCarthyism is leading to people making terrible decisions out of a fear of being persecuted for wrongthink.

The most boneheaded example of Reverse McCarthyism has been the FaceBook witchhunts of recent years. It’s now possible to get ratted out to the FaceBook admins, and banned, for even the vaguest allusion to something that the Nazis might have supported. You don’t have to support genocide or even ethnic purity – the mere suggestion that a nation ought to have the choice to decide what sort of person comes through its borders is enough. Even laugh reacting the wrong post can be taken as support for Nazism.

Hitler jokes are right out. The famous meme of Hitler strumming a banjo is completely verboten, as is the Hitler dancing with glowsticks gif and the Hitler-fighting-the-Satanic-banking-cartel meme. Posting any of these will get you blocked and banned. No mercy can be had because, under the rules of Reverse McCarthyism, any lenience shown towards Nazi jokes makes a person morally complicit in all the crimes of World War II (as well as European imperialism).

The most pathetic example of all – which showed that Reverse McCarthyism has gone just as far as the original did – was when Scottish comedian Count Dankula was convicted of a hate crime and fined £800 for teaching his girlfriend’s dog to do a Nazi salute as a joke. In this case the moral hysteria had reached such a degree of intensity that a mere shitpost was judged worthy of being branded a criminal.

There is an overlap between Reverse McCarthyism and the Holocaust religion. Both of these ideologies benefit from pushing the myth that the Nazis were a uniquely monstrous evil, somehow categorically greater than any that has gone before. In the case of the Holocaust religion, this sentiment is used to justify the conquest of the Palestinians; in the case of Reverse McCarthyism it is used to justify more globalism.

Reverse McCarthyism is pushed by a different sort of person. Although many Reverse McCarthyists are Jews seeking revenge for the original Red Scare, the majority are just the same bog-standard capitalist parasite that used the original as an excuse to bust unions (ironically, simply pointing out the fact that many Reverse McCarthyists are Jews is enough to get Nazism accusations from other Reverse McCarthyists). These people oppose nationalism because they want to import cheap labour to make money today.

The phenomenon has led to some strange bedfellows, notably Israeli Jews and actual Nazis, who both oppose globalisation on account of that it weakens the borders of their particular desired ethnic enclave. This has led to the common but bizarre sight of Western leftists calling Israeli Jews ‘Nazis’ on account of their desire for a strong border wall and immigration policies that favour a particular race.

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2017 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis).

A Brief History of Modern Racism

I remember the first time I got called a racist. I was 17 years old, and was in my first year of university, involved in a philosophical discussion. Someone had claimed that the word ‘Islam’ means ‘peace’, and I had countered that it really means ‘submission’, only to be told that this was a misconception that I had to be racist to believe. In the 20 years since then, as this essay will examine, our conception of what racism is has only become more ridiculous.

Racism originally started out as a reaction to the racial supremacist sentiments that were blamed, in English-speaking popular culture, for World War II. As the story goes, the evil dictator Adolf Hitler stirred up such latent sentiments among German speakers, which lead to an attempt to invade Eastern Europe for the purposes of securing lebensraum for the overflow of Germans. This led to the deaths of some thirty million people, and all because of racism.

Quite reasonably, there developed a movement within postwar popular culture to reject racist sentiments, so that the causes of World War II would not cause another great conflagration. The problem, as with so much of popular culture, is that things went too far. Far, far too far.

Once upon a time, in order to be called a racist you had to display racial prejudice that harmed someone. A racist would be someone who called a black man a “nigger” in public, or someone who refused to hire the best-qualified applicant on the grounds that he was Asian. An example of something that was racist would be going around your neighbourhood beating up Aborigines. Choosing to hold an unfashionable political opinion was not racist, as this was just a thought, and thoughts weren’t crimes once.

Now, if a person doesn’t actively hate the white race and wish for its destruction, that person is considered some kind of white supremacist. The ‘It’s Okay To Be White’ campaign revealed that, in the minds of many people, a refusal to feel guilt on account of being white is tantamount to support for white supremacy. You can now be racist merely for a refusal to be ashamed for being white.

In modern times, our conception of racism has evolved, and well beyond any directive to treat different races on equal terms. The white man is perfectly evil – if you think that there’s a semblance of good in him, you’re a racist. All men of other races are perfectly innocent – if you think there’s a semblance of malice in them that did not arise as a result of their oppression at the hands of white people, you’re a racist. This is the new dogma – question it at your peril.

All economic and social advantages that the white man possesses can be attributed to his ruthless oppression of coloured people and the theft of their natural birthright, but curiously this does not apply to Jews. Despite being much wealthier than the average white person (at least in America), Jews did not achieve their position by any immoral means, but only by diligent and intelligent application of effort.

It is never explained why the white man can not have become rich by the same application of effort as the Jew, it’s just assumed that the white man became rich through crime, while the Jew – who is far wealthier – did so through honest hard work.

Similarly, an attempt has been made to redefine racism as “prejudice + power”, implying that black people cannot be racist against white people on account of that black people do not possess institutional power with which to oppress white people. But, as above, white people do not possess institutional power with which to oppress Jews, yet white people are accused of anti-Jewish racism all the time.

Believing in science is now racist if science suggests facts that are in any way unflattering to a coloured person. It’s not even okay to suggest that different groups of people evolved to meet the survival challenges of different environments, unless of course all non-white people evolved to be superior to whites (there is no way in which white people could have evolved to be superior over anyone else). The idea that the different challenges of different environments led to different intelligences is right out.

It can be seen from the examples above that much of what passes for modern racism is really an anti-white sentiment, either self-hatred projected outwards (as in the case of the social justice warrior) or simple hatred born of envy and fear (as in the case of most coloured people). This explains why accusations of racism are often made in situations where they make no logical sense, the most common example today being getting called racist for expressing a dislike of Islam.

The truth, of course, is that most of this racism hysteria is part of what is known as “call-out culture” – in other words, it’s mostly a way for bourgeois white people to one-up each other, gaining social capital at the expense of their fellows. The modern concept of racism has, therefore, lost all contact with its roots as a way of reducing suffering from racial prejudice. It’s now just a fashion, displayed as shamelessly as any other.