Why Stuff Is Worth Less Than VJM Publishing

Many New Zealanders were surprised last week by reports that the Stuff news portal at www.stuff.co.nz was worth less than one dollar. How could it be possible that our foremost media portal, which employs hundreds of people, has a lower net value than a ramshackle outfit like VJM Publishing? This essay explains.

Stuff has a world Alexa rank in the top 4,000, and was ranked 7th in New Zealand at time of writing. They get hundreds of times more traffic than VJM Publishing does. They have been legitimised in most people’s minds as the “mainstream media” and, despite being shit, are considered to be “proper” journalism.

So how can they make less money? The simple answer comes down to who owns Stuff and what they have bought ownership for.

The VJM Publishing strategy is not to churn out vast numbers of shitty articles, with clickbait headlines, about vapid celebrities, in the hope of tricking some pleb into clicking on some more clickbait in the form of an advertisement.

No wonder advertising revenue is plummeting, if that is the business model.

VJM Publishing doesn’t make money from spamming Google ads through every page or by having banks of them at the bottom of every article like Stuff does. In fact, we don’t make any money from advertising revenue – we make it from selling books. Every page on this website has a set of links to our book sale pages on Amazon and TradeMe.

Making a living selling books is tough, but it’s possible. The trick is to produce material of a high enough quality that it promotes and advertises itself. This is the secret to ranking well in the Google algorithm, because that algorithm can estimate a page’s quality by measuring the responses of its readers. If the readers tend to click away quickly, it’s probably a low-quality page, and vice-versa.

This is a different business plan to that of Stuff, but we are in fact a publishing company, not an advertising seller (or reseller). As such, we compete on quality and not on volume.

This company operates under the logic that if we can provide quality articles about esoteric subjects and alternative psychology, as well as intelligent political commentary from an alt-centrist perspective, that this will give us an edge. As long as this edge leads people to become aware of our books, some people will buy them, and we make profits.

All of this sounds so obvious, that the question has to be asked: why doesn’t Stuff do similar?

The first thing is to look at who owns the New Zealand media: essentially it’s owned by international banking and finance interests. This was demonstrated by us here at VJM Publishing, in an example of the kind of journalism that the mainstream media will never give you.

These international banking and finance interests don’t care if they lose money from Stuff. They gain something of far, far greater value: control of the narrative. Thanks to having control of the narrative, they can normalise all kinds of things that are in their benefit. In principle, every article on Stuff has been calculated to suit the agenda of its owners.

By directing Stuff to constantly cry and scream about racism, those owners achieve several objectives.

The international banking and finance interests make enormous profits from mass immigration. Not only does every new immigrant push the price of housing up and generate one new mortgage account, but their cheaper labour also pushes the cost of running a business down. On top of all that, their presence destroys the solidarity of the host nation, making it easier to rule over. Win-win-win.

The major opponents to the mass importation of cheap labour are the native working class. They lose the most heavily as they don’t tend to own houses, and they tend to sell rather than hire labour. As such, the mainstream media makes a great effort to paint these people as ignorant bigots who oppose mass immigration out of nothing but pure hatred.

It has to be understood that the mainstream media stokes up hysteria about racism for money. Not only does it generate clicks and traffic, but it also normalises the idea that mass immigration is normal and that anyone objecting to it is evil. Multiculturalism destroys the ability of the host nation to resist the predations of the international banking and finance classes – and the latter know this intuitively.

By directing Stuff to fill space with crap about Meghan Markle, they also achieve several objectives.

Foremost of these are wasting people’s time and conscious awareness on shit. If the mainstream media informed people about issues that directly impacted their well-being, it would agitate them. This might lead to chaos, which is bad for business. Much better to have a passive population who can be milked for profits without protest.

The best thing for business is for the populace to be induced into maximum docility. Perfection would be a herd of consumers that only get excited when the next product is released. So the mainstream media is directed to fill their pages with fluff pieces about irrelevant people. Meghan Markle, who has no connection to New Zealand at all, is the ideal subject.

All of these objectives serve one greater meta-objective: to gain control over our minds. Whoever controls the mainstream media – otherwise known as the apparatus of propaganda – controls the minds of the people. They control what the people hear, what the people think, what the people consider normal. Effectively they control how the people react to every stimulus that is put before them.

It’s an enormous power, perhaps the archetypal modern expression of what Elementalists call silver magic.

In summary: the international banking and finance interests who own the mainstream media are happy to lose money from it as long as they gain control of the narrative, because this confers a great deal of power. The elites run Stuff as a loss-leader to capture the attention of the masses in the same way that supermarkets run chocolate specials as loss-leaders. The losses from it are written off against greater profits elsewhere.

VJM Publishing, by contrast, is run as an actual business, whose mission is to provide quality information, forecasting and analysis in exchange for money. As such, we have to maintain a net worth above zero.

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2019 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

If you would like to support our work in other ways, please consider subscribing to our SubscribeStar fund. Even better, buy any one of our books!

Writing Characters of Lead

A character of lead is one who is yet to be affected by the energy of your story. They might be a peasant, or the son of a blacksmith, or the daughter of any random family. In principle, such a character could be practically anything as long as they are not in any way enlightened.

Lead is a metaphor for the base condition of man. In this sense, the lead represents the lowest possible spiritual level. A character at this level is yet to hear the call to adventure, and has no concept of it. They will not believe in God, or in anything spiritual (although they might claim to). They will be a human being in their natural, material state.

Going back to the metaphor of light, a character of lead could be considered entirely unilluminated. There is no higher order in them; their daily lives are characterised by fear. Lead is sometimes represented by the planet Saturn, this being the furthest from the light of the Sun. As such, it is sometimes represented by an old man with a wooden leg and a scythe, all three components suggesting death.

A character of lead has no higher calling, or even any idea of what that would feel like. They have no great battle to win, whether external or internal. Their lives tend to be a string of battles against whichever adversary appears in the moment. This is usually whoever is preventing them from gratifying whichever impulse is currently gripping them.

Three of the most salient features of lead are that it is soft, dark and dense.

Characters of lead are soft because they are passive. This softness is not physical but spiritual. Lead is extremely easy to bend, and this is also true of characters of lead. Men and women of lead are not the ones that will stand up and lead a rebellion against a tyrannical king. Instead, they yield.

This softness doesn’t prevent passive aggression. Characters of lead are capable of all kinds of passive aggression, but they lack a conception of honour. Therefore, they are not hard enough for direct assaults, and must slink about in the shadows looking for the backstab.

Characters of lead are dark in the sense that they are of the soil and live close to it. It’s likely that such a character will be dressed in blacks and browns, perhaps of sackcloth. Their facial expressions are commonly “leaden-faced”, and their manner of walking can be described as “leaden-footed”.

In many cases, the emotions of characters of lead will also be dark. Because of the absence of spiritual enlightenment, characters of lead take offence easily and hold bitter grudges for a long time. Sometimes their low frequency will make them stand out in a room of people. They regularly appear sinister to characters of higher frequencies.

Lead is also dense. This reflects the way that characters of lead are often described as not very intelligent. A character of lead is one that has extreme difficulty learning from adversity or changing their behaviour to avoid future suffering, at least in the long term.

On a metaphorical level, this density means that they are not easily affected by light. A character of lead might find themselves in the presence of a highly spiritual individual and not appreciate it. Spiritual insight is to characters of lead as pearls before swine.

Characters of lead might be noteworthy for an advanced sense of smell. Being of lead, they tend to be very close to nature, and to the soil. This can give them certain advantages. Whereas the more refined characters might be precious on occasion, the characters of lead are perfectly happy wallowing in the mud.

A character of lead can be motivated by anything, usually whatever instinct happens to flow through their veins at any moment. Typically this is fear – having no spiritual sense, the character of lead has no reason to be brave about anything. A fear of death is perhaps the most salient feature of their mentality.

Despite being passive, a character of lead can provide an impetus to your story. Their fear of death may cause them to take a cowardly action that sets off a chain of reactions. Someone else may have entrusted them with the responsibility of standing firm, only to have them yield.

Characters of lead tend to be young, because lead represents the earliest stage in development. A callow youth who is yet to learn any major life lessons, and as such does not respect his betters, is archetypal. A middle-aged character of lead might be pitifully immature, having failed to learn from their mistakes. An elderly character of lead might be on death’s door, life’s spirit leaving them.

Characters of lead tend to cause a lot of strife. Although they don’t have the outright fondness for violence that marks out characters of iron, their lack of spiritual refinement makes them unforgiving. As such, they are prone to petty feuds and grievances. The tendency is for them to leave destruction in their wake.

Because characters of lead don’t tend to have any spiritual sense at all, it’s very rare for them to think about life after death, or even further ahead than the next winter. If another character tries to speak to them about spiritual subjects, they’ll probably get a shrug. They don’t share the contempt for the spiritual possessed by the characters of iron and silver – they’re simply indifferent.

Piss and fart jokes, on the other hand, are greatly amusing to characters of lead. In fact, the more crass and vulgar the better, because that will more vigorously stick it to the snotty characters of silver and mercury. Toilet humour is the perfect accompaniment to characters of lead.

It’s common for characters of lead to serve as thieves or rogues. This is because they have very little in the way of moral compunctions – at least not when it comes to other people’s suffering. When it comes to their own suffering, on the other hand, they can be just as precious as anyone else.

In summary, characters of lead occupy the bottom rung of spiritual development. As such, they represent humans in their unrefined state. Characters of lead are not necessarily evil, although they are certainly capable of evil acts. This level is often where the protagonist of your story will start, and will only transform once the magic of your story begins.

This is an excerpt from The Alchemy of Character Development by Viktor Hellman, the sixth book in the Writing With Psychology series.

If you would like to support our work in other ways, please consider subscribing to our SubscribeStar fund. Even better, buy any one of our books!

Fear Porn In An Age Of Superstition And Ignorance

By DIE SIENER

“The psychological rule says that when an inner situation is not made conscious, it happens outside, as fate. That is to say; when the individual remains undivided and does not become conscious of his inner opposite, the world must perforce act out the conflict and be torn into opposing halves.” – C. G. Jung, Aion (Collected Works 9ii)

As humanity enters a new decade, the sum of our collective fear, superstitions and ignorance has manifested into the smallest of nature’s creatures. A simple virus, just a fraction of a micrometre in length, a small chain of biochemical coding, has triggered the near-collapse of the most complex political, moral and economic system man has ever constructed.

The continuing effects of Corona-chan on our fragile world have been most enlightening. The sheer amount of fear this virus has sparked is sure to leave a deep and lasting impression on humanity. The consciousness of man, his whole paradigm of existence, is eternally changed.

Where could this lead? Let us explore some of the aspects of this transformative event with the aid of the hermit’s lamp.

A virus is a genuine oddity in nature; it exists in the twilight zone, somewhere between the concepts of alive and dead. A virus is incapable of self-replication and does not feed or produce its own metabolic energy. Even though it lacks impetus, within its complex chains of chemical information lies hidden structure and function.

Consider that a virus functions on the principles of attraction. Receptors on the virus’ outer membrane act as a key which fits into the corresponding lock of a target cell’s outer membrane. Once the key finds a lock that matches its specific pattern, the virus enters the cell by chemical subterfuge. Once inside the cell, the information hidden within the virus structure goes about certain practical functions through chemical processes most profound.

This sophisticated chemical program runs within set parameters; it first seizes specific operational components within the cell and then proceeds to replicate itself all while deploying an elaborate chemical camouflage to hide its activities. This process continues until a particular chemical trigger is released.

Now multiplied thousands of times, the virus violently explodes out of the cell and in the process destroys it. The process repeats in this way until the host dies or its native functions find a way to destroy all the infected cells. Once the organism has “learnt” how to identify and kill infected cells, re-infection of the host by the same virus does not typically reoccur.

Now, let us cast these observations into the mirror and reflect on how analogous a virus is to a meme. As with a virus, a meme encapsulates information within a structure that serves a particular function. Furthermore, as with a virus, a meme spreads by way of unlocking the consciousness through mimicry. Inside the mind, it goes about copying itself and then once it reaches a critical mass, explodes out of the host and into the memetic environment.

A most profound revelation can now be found when considering that this methodology, by which a virus or meme propagates, can also be its cause. Using the hermit’s lamp, we see the macrocosm reflected in the microcosm. As such, we can see how the forces which birthed Corona-chan are the very same spiritual forces representing humanity’s pent up anxieties.

Keeping these concepts in mind, let us consider the effects of fear on destiny, and what part ignorance and superstition play in the obfuscation of our destiny.

When the mob governs, man is ruled by ignorance; when the church governs, he is ruled by superstition; and when the state governs, he is ruled by fear – Manly P. Hall, The Secret Teachings of All Ages

Some of the ruling elites – best exemplified by Bill Gates, Elon Musk or Mark Zuckerberg – seek to subdue humanity to a twisted vision of a technocratic and totalitarian future. For the sake of us all, they urge, we need to expand the cages of our captivity and become even more connected in the never-ending pursuit of building a globe-spanning, human-machine.

In their dreams, the individual will become subjugated to the hive mind through technology. The ruling class of technocrats will direct the masses from their lofty heights for the common good. Transhumanism becomes the ultimate goal of humanity, especially the elites, in an attempt to alleviate our collective fear. Look to movies such as The Matrix, Ghost in the Shell or Transcendence as metaphysical critiques of this idea.

Some politicians eagerly support such an outcome and use the Corona-chan induced fear as a trigger to activate mass enforcement of such a memeplex. It is a forgone conclusion, they tell the masses. We will become progressively more integrated, progressively more “unified” as time progresses, it is only a matter of time, resisting this movement is counterproductive and short-sighted. They use fear to herd humanity into this consensus, but our divine soul reacts against this by producing a strong force of repulsion. This repulsion creates a feedback loop, empowering Corona-chan further.

The creeping technocracy illustrates one possible aspect of fear and how our spiritual subjugation to its memes can lead to an undesirable future. There are, however, an infinite number of these memeplexes fighting for dominance. They are all, by necessity, going nowhere – they are all primarily based on fear.

Let us now consider superstition. The MSM is today’s church, our moral leaders, the ones who tell us right from wrong and instruct as in all things ethical. Confronted with the Corona-chan meme, the MSM went into a fear porn inspired gala of superstitious claptrap of the “we are all going to die” variety. It is cringeworthy, to be honest.

For the first few weeks, when the virus was spreading around China, everything was all fine and dandy. Their sermons continued along the usual lines of “checking that racism”, “hugging your local Asian” or “go to Chinatown to eat stir fry, bigot.”

Their usual admonishments of globalist utopianism were not to last once it became clear that the virus indeed posed a real threat to the system on which they feed. The editors faltered a bit but managed to realign their moral compass in short order. They quickly directed their underlings to spew out sermon after sermon of tabloid grade fear porn. Superstition mixed with fear is to be the new drug with which they will subjugate the masses.

Now, yes, the ruling elites and high priests of the MSM are not the only ones to blame. In a world where materialism has become all-encompassing, humanity as a whole has become ignorant of their real purpose. Lost in Maya, the phenomenal world, and dragged down into ignorance by the fears and superstitions of their lower nature, the human race has become lost.

This existential crisis is probably the underlying anxiety from which the Corona-chan meme manifested.

The origins of Corona-chan may be a mystery to some, but others firmly believe that it is the manifestation of these three forces that birthed her into this world. It is now up to us, ordinary people, to decide which way this will go. Will fear, superstition and ignorance overpower humanity completely? Or is there another way forward?

If, as there is ample reason to suspect, the modern Freemasonic Order was profoundly influenced by, if it is not an actual outgrowth of, Francis Bacon’s secret society, its symbolism is undoubtedly permeated with Bacon’s two great ideas: universal education and universal democracy. The deadly enemies of universal education are ignorance, superstition, and fear, by which the human soul is held in bondage to the lowest part of its own constitution. The arrant enemies of universal democracy have ever been the crown, the tiara, and the torch. – Manly P. Hall, The Secret Teachings of All Ages

This short passage regarding Francis Bacon’s desire is most illuminating in the context of the discussion above. The uninitiated often ask, “What is our purpose?”, but to the initiated, it seems so obvious. The initiate, through Gnosis, knows that which alleviates all fears, sets aside all superstitions and vanquishes all ignorance. It is through this middle path, this hidden path and centrist philosophy that we can balance the spheres and remain focused on the great work.

Now more than ever, humanity needs to band together against those that want to subjugate our Spirit. We need to stand firm – there is another way, and it is yearning to be manifested.

If you would like to support our work in other ways, please consider subscribing to our SubscribeStar fund. Even better, buy any one of our books!

The Elementalist Exhortation Against Suicide

Camus wrote that humanity is constantly challenged by the ever-present prospect of suicide. To many people, it isn’t obvious why one should keep going in a world with as much suffering in it as this one. Elementalism exhorts people not to kill themselves, a position that is outlined in this essay.

The approach of many other ideologies is to say that committing suicide will cause you to go to Hell. There’s some truth to this, but it’s a crude and superstitious explanation, and as such is not convincing to most adults. Elementalism offers a much more persuasive admonition: to commit suicide is to cause oneself to be reincarnated in a world where people commit suicide.

At this point, a distinction needs to be drawn between tragic suicides and understandable suicides.

A tragic suicide is usually one where the suicide leaves behind people that cared for them. That is to say, the suicide increases the net amount of suffering in the world. The vast majority of suicides of young people are tragic ones, on account of that young people usually have a number of family and friends who care for them and who would be upset by their death.

An understandable suicide is one that does not increase the net amount of suffering in the world. An example might be when a person is so old that their remaining life is no longer worth living, but to continue is to suck up resources that could be used on someone else. If a person has outlived all their friends, their brothers and sisters, and their wife or husband, they might not be causing more suffering by ending their life.

Elementalists believe in the Law of Assortative Reincarnation. This is the belief that the consciousness of individuals and the consciousness of worlds are matched by a process of metaphysical assortment that occurs after the death of the physical body. A corollary of this is the belief that people incarnated into this world because they deserved to.

Fundamentally, it doesn’t really matter if a suicide is tragic or understandable, because one is not assorted into the next world based on categorical variables (such as suicide or natural death, believer or non-believer) but based on a continuous variable, namely one’s frequency of consciousness. Therefore, the assortment is much more precise than what most people think it is.

As stated above, a person reincarnates into the next world because the frequency of that person’s consciousness matches the frequency of that world. Thus, it can be stated that the actions of the beings in the next world will be reflective of your actions here in this one. If your actions here are violent, reckless and indifferent to human suffering, then the actions of the beings in the next world will reflect that.

So a suicide might well find that they reincarnate in the next world, and start to live a life in the hope and expectation that they can wring some joy out of it, only to have (for example) a child of theirs kill themselves at a vulnerable moment. Or perhaps they reincarnate in the next world and are left orphaned by a parent’s suicide. The extremely callous and violent nature of a tragic suicide means that being confronted with such things in the next life is all but inevitable.

Note that the above examples are only examples. It is not possible to say that simply because you do something in this world that it will get done to you in the next, therefore it’s not as simple as saying that suicide leads to suicide. But if you live a life on a frequency of murderous self-hatred that leads to suicide, you will manifest in the company of similar beings, and you might not like it.

More to the point, perhaps, someone who struggles with depression or despair and overcomes it will also find that their frequency of consciousness comes to reflect that. Therefore, the sort of people they will attract, both in this life and the next, will be the sort of person who suffers and then overcomes it. In other words, men and women of gold.

Gold is made by transmutation of energies. If a person can suffer and yet transmute that energy into something positive – so that the initial suffering eventually led to a net reduction of suffering – then they have successfully practised gold magic. The ability to transmute suffering into its opposite is the highest of all arts, and commensurately, the transmutation of suicidal suffering into its opposite is among the greatest of all achievements.

An Elementalist who properly understands these doctrines will be extremely disinclined to kill themselves, for these reasons. It would be much better to not kill oneself, and instead to take the opportunity presented by life in this place to raise one’s frequency of consciousness by transmuting suffering into joy. This is the true path of liberation.

Understanding the Law of Assortative Reincarnation is to understand that, in the next world, we will be enveloped in the very same energy that we expressed in this life. Therefore, the greatest imperative is to act to transmute suffering into its opposite, and the least imperative is to act to bring further suffering into the world.

If you would like to support our work in other ways, please consider subscribing to our SubscribeStar fund. Even better, buy any one of our books!