The Mainstream Media Is The Enemy Of The People

The ongoing Parliament lawn protests are the closest thing that New Zealand has ever seen to a true people’s revolution. Kiwis from all over the nation have descended upon Wellington to voice their displeasure at the tyrannical way this country is being run, and at the wholesale loss of human rights we have suffered under the Sixth Labour Government. Some have been surprised, then, to see the mainstream media come out in full support of the tyrants.

Ever since the convoys first launched from the ends of the country, the mainstream media has been cheering for the Establishment and writing everything they could to demonise the protesters and their supporters. Some have wondered why the mainstream media has not been more supportive of the protests. The simple answer is that the mainstream media are attack dogs of the Establishment, and the enemies of the New Zealand people.

Examples of the mainstream media attacking the New Zealand people for protesting their mistreatment abound.

Stuff propagandist Glenn McConnell smeared Counterspin Media as “Far-Right conspiracy broadcasters” despite that Counterspin’s reputation is much higher than that of Stuff. McConnell claimed that Counterspin’s hosts and interviews “focus on disinformation about the Government controlling the press”, even though the mainstream press runs the Government line on every single issue, including the protests.

Neoliberal attack merchants Newshub ran a piece claiming that the protesters had stolen matting from a skate park in Wellington, taking social media accusations as evidence. An unnamed Twitter user wrote “that’s definitely them” in reference to a photo of some similar mats at the Parliament lawn, and this was held up by Newshub as solid evidence that the Wellington protesters are thieves.

Labour Party propaganda organ The Spinoff claimed that tow truck operators had been “inundated with death threats” from protesters at the Wellington site. Tow truck operators, all of who are working-class like the protesters, have been reluctant to tow away the protesters’ vehicles. So The Spinoff manufactured a narrative that the reluctance of the towies was due to death threats from protesters.

Jewish supremacist Marc Daalder predictably tried to smear the protesters as far-right wing extremists, claiming in one NewsRoom piece that the convoy protests were “a vehicle for fringe and even violent extremist ideologies”. Daalder’s shamelessly anti-Kiwi rant contains several references to “extremism”, “white supremacists” and “conspiracy theorists”, and totally ignores the heavy Maori and white working-class representation in the protests.

The pattern to all these hit pieces is clear: the Government must be obeyed without question, and anyone speaking out against it is a far-right-wing extremist who deserves to be smashed. Why does the mainstream media propagandise on behalf of the Government to destroy an organic Kiwi protest movement? The answer is simple.

The mainstream media is the enemy of the people.

The truth is that the Government controls the mainstream press as totally and completely as they control the Police, and for the same reason: to keep the people under control. The only difference is that the Police control people physically, whereas the press controls people mentally. This mental control is exercised by relentlessly destroying the reputations of anyone who speaks out against the control system.

The mainstream media are paid by their owners to divide and conquer the people, to set the people against each other and to cause infighting. There are two major ways they do this: by spreading false narratives and by spreading fear. These two ways often work in unison.

The false narratives are generally intended to distract from the class narrative, and the most popular of these distractions is the race narrative. Every time there’s a race war angle that can be exploited, it is exploited. Just this week a high school student in Otago had her hijab pulled off, and it made front-page news. Students are beaten up every day in New Zealand high schools, but this doesn’t get reported on because there’s no race-hate angle to push.

The mainstream media loves most of all to combine false narratives with fearmongering, as they have done with the coronavirus narrative. Much like the racial narrative, the coronavirus narrative declares that a significant proportion of the population are subhuman on account of that they think incorrectly and that their wrongthinking endangers the rest of us.

Tyranny cannot exist without the support of the mindless masses. To that end, tyranny has to be normalised before it can be accepted. It’s a feature of every tyranny that the mainstream media serves as their propaganda arm, propagandising for acceptance of tyrannical actions and against the tyranny’s enemies.

The current situation in New Zealand – where the corporate media agitates against dissidents on behalf of the Government – is textbook fascism. The Government and the mainstream media work hand-in-hand to keep the Kiwi people suppressed. That mainstream media, then, is clearly the enemy of the Kiwi people, as they are the enemy of all nations ruled by globalist interests.

Government MP Michael Wood was quoted in Hansard today as stating “I would say that there is a river of genuine fascism in parts of the event that we see out the front of this Parliament today.” This is partially true. The full truth is that the fascism is displayed by the New Zealand Government when they set the Police and the mainstream media against the New Zealand people.

If you enjoyed reading this essay/article, you can get a compilation of the Best VJMP Essays and Articles of 2020 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2019, the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

If you would like to support our work in other ways, subscribe to our SubscribeStar fund, or make a donation to our Paypal! Even better, buy any one of our books!

Ranks Of The Soldiers Of The Information War

Edward Bernays wrote about the need to manipulate the perceptions of others if we are to shape human behaviour in our favour. But, because different people have different ideas about how society ought to be run, there is conflict over who gets to manipulate perceptions, who gets their perceptions manipulated and to what degree. As such, we live in a state of informational warfare, which could be said to constitute a Third World War.

The ranks of this information war relate to the amount of influence a person has in shaping the perceptions of others. This essay describes a simple base-4 logarithmic scale that ranges from the most passive and receptive consumer of media to the most influential producer of media.

To act as someone’s main source of information means that a media channel sets the agenda for that person, shaping their basic reality. It tells them what to worry about, who to hate, and what to talk about with their peers. If it’s quality media, it will also tell them what will happen in the future or give them hidden insights into the nature of either the physical or metaphysical world.

As a basic rule of thumb, a media will be the main source of information for a number of people equal to the number of subscribers to that media divided by the average total number of media those subscribers are subscribed to. So a FaceBook channel with 1,000 subscribers, and to which the average subscriber is also subscribed to about 50 other media, will control the perceptions of about 20 people.

Another way of looking at it is that the average person consumes media for between 300 and 500 minutes every day. Taking 400 minutes as an average, that means that controlling 400 minutes of eyeball time is the equivalent of controlling the perceptions of one person. Therefore, a content creator whose content is viewed for 8,000 minutes per day will control the perceptions of about 20 people.

Yet another way of looking at it is in terms of votes. How many people’s voting decisions does this media control? After all, the main benefit of controlling a person’s voting choice is that it means you can destroy your enemies with the arms of the State, namely the Police and the other security services. As such, you have a strong incentive to try to climb as high as possible in the hierarchy of information warriors.

0. Cannon fodder/Civilian.

People at this level don’t even know there’s a war on. For them, war is something fought with bombs and machine guns, and those aren’t killing people right now, therefore there’s no war on. Any talk about informational warfare is “conspiracy theory”. People in this category range from the borderline skeptical at one end to those who believe 100% of what the television says at the other.

The cannon fodder in the information wars are those who watch the television news, listen to the radio or mindlessly click through YouTube, FaceBook and Twitter. They are the receptive principle that is battled for by the ranking officers of the information war: the middle-aged soap opera-watching housewives of the digital age.

1. Corporal (control 1-4 viewers)

This level is when a person controls the perceptions of a handful of other people as well as themselves. It corresponds to Aristotle’s idea that the head of a household was the basic unit of political structure. It’s roughly the amount of influence wielded by a part-time op-ed writer for a small town newspaper – just enough to tip the balance for a few people.

Someone at this level will control up to 1,600 minutes of eyeball time every day. This is like having one article of 800 words read 320 times, roughly the rate of a high-quality post on a decent-sized Internet forum. It might be equal to the ability to make a handful of sales per day.

2. Sergeant (control 5-16 viewers)

This level is equivalent to a person who has moderatorship of one medium FaceBook page or Telegram channel, or ownership of one small FaceBook page or Telegram channel. Someone at this level will control up to 6,400 minutes of eyeball time every day. This is like having 1,280 reads on one’s articles.

A person at the sergeant rank of information warrior should be able to influence others to further propaganda from the sergeant on their own initiative. This means that at least some other people will seek out the sergeant for information, and will repeat that information to others.

3. Lieutenant (control 17-64 viewers)

Someone at this level will control up to 25,600 minutes of eyeball time every day. Assuming two minutes of reading time per page, this is like having 12,800 pages of one’s material read in book form per day. If all this reading was done on Amazon under the Kindle program, it would pay some $US80 per day.

It’s a level of influence roughly equivalent to the amount wielded by a clan representative at a council meeting of village leaders, i.e. someone who represented half a dozen or so families. Someone at this rank will be expected to create original content and disseminate it to followers.

4. Captain (control 65-256 viewers)

Someone at this level will control up to 100,000 minutes of eyeball time every day. This is the equivalent of someone’s 800-word article being read by 20,000 people, or someone’s 10-minute-long video being seen by 10,000 people. It’s enough influence to rile several dozen people up into action.

It’s roughly equivalent to having up to 50,000 pages of your material read on the Amazon Kindle program per day, which would easily pay enough money to live on in most parts of the West. This is a significant amount of influence, because it means that someone at this rank can work as a full-time propagandist (or information warrior).

5. Major (control 257-1,000 viewers)

To rank as a major in the information war means to be the main source of information for between 257 and 1,000 people. This is about the amount of influence wielded by one news anchor or chief journalist at a regional (i.e. subnational) television station, or by a YouTuber at the top of a small niche.

The larger bloggers are at this level, those getting at least 100,000 hits a day. They are comparable to majors because they will direct the perceptions of dozens of people who will themselves go on to direct the perceptions of dozens of others each. To fully control the perceptions of around 1,000 people is the equivalent of partially controlling the perceptions of a few tens of thousands.

6. Brigadier (control 1,001-4,000 viewers)

Such a person would be the main source of information for between 1,001 and 4,000 viewers. This equals roughly a million minutes of daily eyeball time, like holding the attention of a small city for long enough to recite a civil defence broadcast.

Being a contributor to the single most-received media in a major city or minor country would qualify a person for this rank. It reflects a significant level of responsibility, as someone at this rank will themselves control the equivalent of half a dozen full-time information warriors. A brigadier ought to be able to summon enough warriors to significantly alter public perception on minor topics.

7. Colonel (control 4,001 to 16,000 viewers)

A colonel in the information war controls several millions of hours of eyeball time per day. This means that their content either has a minor global presence or a major presence in a major country. Such a person will have many tens of thousands of other people discussing them and their propaganda on a daily basis, all around the world.

Information warriors at the rank of colonel will heavily influence those who themselves have significant media influence. Legions of people will come to them directly every day to hear what the agenda is, or what to think about certain major issues.

Examples of colonels in the information war would be Alex Jones or Jordan Peterson.

8. General (control 16,001+ viewers)

A general is the highest rank of the information war. The perceptions of the whole world are effectively under the control of people at this rank. Such a person would either be a global celebrity reknown for their opinions, or in charge of a major global media channel, such as chief editors of the most influential global magazines, or chief directors of major 24/7 television news channels.

Some might argue that controlling the perceptions of 20,000 people isn’t really very many, but most people’s perceptions are already tightly controlled by previous influences over the course of their lives and, as such, can only be influenced to a limited degree. So a person who ultimately controls the decisions made by 20,000 or more people is extremely powerful. It’s the equivalent of partial control over the perceptions of millions.

An example of someone at this level would be Joe Rogan.

The main network television news in New Zealand gets 750,000 viewers a day for a 60-minute program. Assuming that 30 minutes is watched of that program on average, that equals 22,500,ooo eyeball-minutes, or perceptual control over more than 50,000 people. The hundreds of people who work on these broadcasts would reflect the efforts of several colonels working together with their many underlings.

If you would like to support our work in other ways, subscribe to our SubscribeStar fund, or make a donation to our Paypal! Even better, buy any one of our books!

The Purpose Of Mass Immigration Is, And Always Was, To Suppress Wages

The Western World has had mass immigration of cheap labour for over half a century now. When it began, we were told that it was going to make us all richer by growing our economies. When it didn’t make us richer, we were told that we were benefitting from it anyway on account of the cultural benefits of diversity. By 2022, the propaganda isn’t working any more. Now, the ruling classes admit what intelligent working-class people knew all along.

The reality is that the entire purpose of mass immigration was to suppress wages. This was why it was introduced in the first place.

Mass immigration of cheap labour was pushed by the international banking and finance interests who won World War Two, knowing that the nationalists who would have resisted them were defeated. So those international banking and finance interests were free to demand whatever they wanted – and what they wanted was cheap labour.

Basic economics tells us that the price of any good or service is a function of its supply and demand. Increasing the supply of any good or service lowers its price, and decreasing the supply of any good or service raises its price. This logic is so well established that it’s taught to high school economics students all around the world.

The ownership class of the West has strenuously denied this basic economic logic ever since the mass importation of cheap labour began. Increasing the supply of labour would actually make workers richer, they claimed, because of some magical network effect that would lead to a rising economic tide lifting all boats. Opponents of mass immigration were declared to be guilty of something called The Lump of Labour fallacy.

These lies no longer convince the masses. The average worker is now so much poorer than 30 years ago that only the absolute dumbest of them still believes that mass immigration has been beneficial to anyone besides the ownership classes. The propaganda is no longer having the same effect – people have now caught on to the fact that the point of all the immigration was to suppress wages.

This was even admitted by the Irish Central Bank, who raised concerns that there weren’t enough immigrants coming into Ireland to have the desired “wage-dampening effect”. According to the bank, “sustained increases in net inward migration will be needed in the coming years to ensure that growth will be not impeded by labour supply constraints.” Apparently fair wages for native workers are an impediment to the most important thing of all: economic growth.

The same truth has also been admitted in New Zealand, where Lincoln University researcher Dr David Dyason conceded that “as labour supply tightens, the competition between industries to source students and other employees is expected to increase. This would lead to wage and salary increases.” The ruling class now appears unable to deny the basic economic logic that increasing the supply of cheap labour decreases wages.

The statistics bear this out. In the 12 months to November 2021, Kiwi salaries increased by a record 7.6 percent, and the total amount paid to workers in that time period increased by 9.6 percent. The reason for these massive increases is simple: because of immigration restrictions brought about by the coronavirus pandemic, employers were no longer able to undercut Kiwi workers by importing cheap labour from overseas.

The reality is that there’s nothing that benefits the native working classes more than restricting the supply of cheap labour. By the same token, however, there’s nothing that benefits the ownership classes less than restricting the supply of cheap labour. That’s why employers all over the Western World are bitching about “labour shortages”.

A “labour shortage” is the name given to the phenomenon of a low level of labour supply driving up the price. The price of labour, in the minds of our ruling class, is supposed to only go one way – down. That’s because labour is considered an expense to be minimised. The fact that the price of labour equals the prosperity of the working classes is ignored – the working classes aren’t considered people.

Employers all over the West are united when it comes to solving “labour shortages”: open the borders, let the cheap labour in. This unity exposes the fact that border control restricting the flow of cheap labour is extremely beneficial to the native working classes.

The Establishment has an entire mainstream media apparatus dedicated to denying this obvious reality. Convoluted reasons are given for why the mass immigration of cheap labour somehow makes us all better off – our countries are underpopulated, our countries are too white, better food, immigrants do the jobs natives are too lazy to etc. Then, if this nonsense doesn’t convince someone, they are simply smeared as racists.

The facts are these. The ownership classes and the international banking and finance interests are the only beneficiaries of the mass importation of cheap labour. Everyone else loses. Therefore, it can be confidently stated that anyone in favour of the mass importation of cheap labour is an enemy of the native working class.

If you would like to support our work in other ways, subscribe to our SubscribeStar fund, or make a donation to our Paypal! Even better, buy any one of our books!

Humour Is The Antidote To Mass Psychosis – That’s Why Totalitarians Want To Ban It

Comedy is dying all over the West. It seems like it’s now impossible to make a joke about anything without getting cancelled, banned from everything and one’s life destroyed. A parade of comedians have been cancelled in recent years, and now an atmosphere of sombre dread hangs over every country. But this dark turn of events can be easily explained, as this essay will show.

All totalitarian regimes strongly discourage humour. The Christians of the authoritarian right killed people for it, the Nazis of the authoritarian centre killed people for it and the Commies of the authoritarian left killed people for it. If the essence of libertarianism is light-hearted levity, the essence of authoritarianism is taking everything extremely seriously – or being made to.

Humour is chaos. By its very nature, it’s unpredictable. No-one has ever been able to write an accurate guide to reliably producing humour, because humour has to be unexpected in order to be funny. Because humour is chaotic and unpredictable, it works like a dissolving acid against stale, stagnant and superfluous ideas and political structures.

It’s this chaotic effect that causes totalitarians to seethe about it.

Totalitarianism is, in its metaphysical essence, an excess of order. It’s when the finest details of every person’s life have been determined by someone above them on the dominance hierarchy. Totalitarianism is ultimately borne by fear: the more afraid an individual or a population is, the more they want a Big Daddy to come in and set everything right. Fear leads to the desire for the imposition of order.

In order for totalitarianism to be possible, the masses have to be conditioned to accept it. But they can’t be conditioned into sanely accepting it, because a sane person, not being afraid, will not accept submission to totalitarians. As such, the masses have to be made to insanely accept it – they have to be driven mad by relentless propaganda so that they throw themselves into the arms of those who would rule them.

The totalitarians seize power by deliberately creating mass psychosis. This is a form of hypnosis, whereby the masses are hypnotised into following the will of their rulers. This is achieved by overloading the minds of the masses so that they don’t have enough mental bandwidth to process all the stimulation coming in. A mind overloaded by stimuli is less able to resist suggestion. So the totalitarians overwhelm the resistance of their subjects by blasting them with ceaseless fear-producing propaganda.

Humour counters this by clearing the mental slate from overstimulation.

As such, humour breaks down the conditioning effect of mass psychosis, and thereby liberates people from the grip that totalitarians have on their minds. Totalitarianism preys on fear, in particular the fear that induces people to keep their heads down in case they get punished, and humour dispells this fear, instead inducing people to stand up straight and to defy those who would rule them.

The reason why Marxist Human Rights Commissioner Paul Hunt took to the mainstream media to have VJM Publishing cancelled for selling ‘It’s Okay To Be White’ t-shirts is precisely because they were humourous. Authoritarian leftists like Hunt consider their ideology to be Very Serious Business. As such, plebs like VJM Publishing are not allowed to make fun of it. Despite being clearly satirical, the slogan was declared to be “white supremacist” and the t-shirts pulled.

The Quadrijitu informs us that these things go in cycles. When life is good, people roll over for totalitarian measures because they’ve got too much to lose by rocking the boat. When life is bad, people keep their heads down. But when things get really bad, and people no longer have anything to lose, anger arises, and this anger leads people to take action despite the threat of consequences.

This current wave of totalitarianism will only end when a new generation of fearless comedians stands up and takes the piss again. VJM Publishing made an effort to mock the direction the Western World was headed with our book Clown World Chronicles – our most successful book in ten years of operations. We haven’t been cancelled for it (so far), and this is what the world needs more of – people standing up.

Humour doesn’t have to be good to serve as the antidote to totalitarianism. It doesn’t have to be intelligent, tasteful or even funny. The most important thing is that it is irreverent. This irreverence breaks the spell of the mass hypnosis and stops people from seeing totalitarians as authority figures. So if you want to do something about the totalitarian direction the West is moving in – take the piss out of an authority figure.

If you would like to support our work in other ways, subscribe to our SubscribeStar fund, or make a donation to our Paypal! Even better, buy any one of our books!