propaganda – Page 6

VJM Publishing – Happy To Admit We’re Propagandists!

In the West we like to pretend that our communications are not propaganda. Not only does the mainstream media tell the truth, but our politicians are also honest. Propaganda is something that totalitarian regimes engage in, not the free press of Western countries. VJM Publishing is the only media outfit willing to admit that this narrative is horseshit.

Ironically, the narrative that only the bad guys use propaganda is itself propaganda. Our authorities have claimed that all of the Nazi rhetoric was propaganda, all of the Soviet rhetoric was propaganda, and now all of the Chinese rhetoric is propaganda. Their rhetoric of lies contrasts sharply with our rhetoric, which is all based on the truth.

Of course, the Nazis told their people that Allied rhetoric was propaganda, and the Soviets told their people that Western rhetoric was propaganda, and the Chinese told their people that Western rhetoric was propaganda. The enemies of our rulers have exactly the same opinion about our communications that we have about theirs.

It’s all bullshit.

Western rulers have a long history of telling lies to gain support for their objectives. From the lies about Germans bayonetting Belgian babies in World War One, to the lies about the Gulf of Tonkin incident, to the lies about Saddam Hussein building weapons of mass destruction, Western populations have been bathed in propaganda ever since we were old enough to be dumped in front of a radio or television.

Not a single one of us knows life without a constant barrage of propaganda.

The truth is that all sides use propaganda – and they must. As Edward Bernays said, if you don’t use propaganda, your enemy will. And that enemy propaganda will destroy you, as it will normalise hatred for you in the public opinion. Every political position must be propagandised for, otherwise it will be propagandised against, making support for it untenable.

In light of these facts, VJM Publishing are happy to admit we’re propagandists. We don’t even pretend to be the reader’s sole source of truth. VJM Publishing merely publishes our narratives, and if you don’t like it, you’re free to argue with us about it! Debate us at any time!

VJM Publishing propagandises for two major causes.

The first is alternative centrism. This is the revolutionary political philosophy that solves the problems created by existing political traditions. Alt centrism not only rejects the existing political establishment, but it also rejects the alt left and the alt right, who are both considered dangerous extremists. As we have previously argued, alt centrism is a philosophy whose time has come.

Alt centrism does away with the bickering and resentment of those who hold the other five political positions, in favour of a focus on understanding the motivations of those five groups of people. Understanding their motivations, it’s easier to see where those motivations can be fairly accepted, and where they must be rejected. These applications are expressed in alt centrist theory as the Five Acceptances and the Five Rejections.

The second is Elementalism. This is the revolutionary religious and spiritual philosophy that solves the problems created by existing religious and spiritual dogmas. Much like alt centrism, Elementalism takes the good aspects of existing religious and spiritual traditions and combines them into one coherent philosophy, best expressed in the book Elemental Elementalism.

Elementalism cleverly draws a neat distinction between the traditions of the past and the traditions of the future. The religious dogmas of the Age of Pisces are jettisoned in favour of a modern conception of the perennial philosophy. Elementalism is the religion of the Age of Aquarius, and at VJM Publishing we unashamedly work to promote it.

No matter what we propagandise for, we are happy to admit that we’re propagandists. We want you to think more positively about alt centrism and about Elementalism, and we want you to tell other people about these ideas. Why deny it? To deny that we are propagandists would be like when Jacinda Ardern denied that she told lies – a falsehood so obviously false that to assert it is ludicrous.

VJM Publishing is so happy to admit that we’re propagandists that we go by the epithet “God’s Propagandists”, and Vice-President Vince McLeod goes by the epithet “God’s Propagandist”. We embrace our roles as propagandists for truth, freedom and justice.

None of this means that we tell lies. To the contrary – our reputation as an honest and accurate source of information is invaluable to us. As the ongoing collapse of the mainstream media demonstrates, propaganda is ineffective if its source has a reputation for lying. So to be the most effective propagandists we can be, we strive for truth and accuracy. This is why our latest work, Best of VJMP 2021, has 16 pages of references!

As long as VJM Publishing exists, we will propagandise in support of scientific and spiritual truths.

If you enjoyed reading this essay/article, you can get a compilation of the Best VJMP Essays and Articles from 2021 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2020, the Best VJMP Essays and Articles of 2019, the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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Learnings From The Truckers’ Convoy And Parliament Lawn Protests

Now that the Police have broken up the freedom protest in Wellington, it’s time to look back on the past month and determine what can be learned from the experience. In the opinion of this author, four important lessons are immediately evident.

1. Establish a clear leadership structure.

The freedom movement needs to have established leaders who can be relied upon to give accurate information to supporters about the state of affairs. The February convoys were beset by misinformation and rumour-mongering, some of it deliberately stirred up by Establishment lackeys, mainstream media hacks and other tools of authoritarianism.

Some detachments of the convoys were sent down wrong routes by trolls pretending to be organisers, and a grifter pretending to be part of the movement was able to trick people into making donations into his personal bank account. A clear leadership structure needs to be established to avoid these dangers. The masses must be told who these leaders are so that they know not to trust rumours being spread by others.

These national leaders must be unifying figures who have broad support among alternative thinkers. This means no Brian Tamakis or Derek Taits. A person like Outdoors Party Leader Sue Grey would be ideal. This person would have to be responsible for delegating responsibilities to other members of the leadership structure, and would therefore have to be available full time.

A goal might be to find a trusted representative from each leg of the route to stay in touch with the national leadership, as well as the Logistics Committee and Media and Public Relations Committee (see below). The ultimate goal would be a structure that protected the movement from false rumours, outside agitators, mainstream media lies and the machinations of Establishment politicians.

2. Establish a Logistics Committee.

At one point, rumour had it that the viability of the Parliament lawn campsite hinged on whether the protest organisers could arrange Portaloos for the protesters. This is an example of the logistical considerations that protest organisers need to consider. Next time, a Logistics Committee needs to take care of any issues relating to providing the basic needs of thousands of people.

As Kelvyn Alp mentioned on Counterspin the other night, the convoy participants were met along the way by people handing out bread and other food. A large number of people suddenly descending on a city will inevitably require large amounts of food and drink. A Logistics Committee is needed to help deal to this suddenly increased demand for basic needs. Arranging shelter is also vital work.

Logistics also includes the provision of a public address system. The PA system for the speakers outside Parliament was provided by a church group, which soon refused to let anyone else speak except for preachers. The freedom movement must try to supply everything needed for its purposes without relying on outsiders who may have other motives.

3. Establish a Media and Public Relations Committee.

The mainstream media’s coverage of the protests was little more than an effort to smear the protesters as white supremacists. All throughout, the mainsteam media spread rumours of neo-Nazi involvement, sexual assaults in the camp and violence against bystanders. The mainstream media is an arm of the control system and the enemy of the New Zealand people, and they need to be considered as such. Therefore, they must be dealt with intelligently.

To this end, the freedom movement needs a Media and Public Relations Committee to deal with media interactions.

One important part of this is to provide press releases to scoop.co.nz and to other journalistic sources. This will get the true message out about the motivations, intentions and aspirations of the movement and will pre-empt the authorities and the mainstream media from smearing us as racists and white supremacists. We must speak for ourselves so that our enemies are prevented from doing so.

These press releases must serve the imperative to win the propaganda war. Winning this war also involves getting the message out through channels other than the mainstream media, who will twist and spin things to serve their masters in the Establishment. Close liasons with alternative media must be maintained. Freedom movement leaders must get themselves interviewed by, and get their opinion pieces published by, the alternative media.

4. Keep the Christians and other fanatics out.

VJM Publishing has long made the argument that the freedom movement cannot include Christians for the simple reason that Christians do not support freedom, as evidenced by Christian opposition to cannabis law reform, prostitution law reform and homosexual law reform, and Christian support for the legal right to hit one’s children and to rape one’s wife.

These five strikes do not mean that Christians should be made to feel excluded, but it means that Christians cannot be allowed into influential positions within the movement. They will sabotage the movement to the benefit of their cult if any opportunity arises, and will always cause infighting as they inevitably seek to impose themselves upon and exclude non-Christians.

To this end, Destiny Church and Brian Tamaki have to be completely excluded. Destiny and Tamaki claim to be freedom fighters, but they recently campaigned for the New Zealand Government to destroy cannabis users in the 2020 cannabis referendum. Therefore, they do not understand freedom. They are simply grifters using the freedom movement to promote their cult, and need to be utterly shunned.

Any religious fundamentalist who has previously campaigned to take freedoms away from the New Zealand people must be excluded from the freedom movement. This means anti-cannabis fanatics like Tamaki, Elliot Ikilei and Leighton Baker. The freedom movement has to be smart enough to tell the difference between people who truly stand up for freedom and people who just say that they do.

This goes for all other fanatics. No Communists, no Nazis, no “you should be allowed to buy children on the free market” libertarians. Anyone who thinks they can decide for other people what’s right for them has to be excluded. They will only cause infighting.

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The Mainstream Media Is The Enemy Of The People

The ongoing Parliament lawn protests are the closest thing that New Zealand has ever seen to a true people’s revolution. Kiwis from all over the nation have descended upon Wellington to voice their displeasure at the tyrannical way this country is being run, and at the wholesale loss of human rights we have suffered under the Sixth Labour Government. Some have been surprised, then, to see the mainstream media come out in full support of the tyrants.

Ever since the convoys first launched from the ends of the country, the mainstream media has been cheering for the Establishment and writing everything they could to demonise the protesters and their supporters. Some have wondered why the mainstream media has not been more supportive of the protests. The simple answer is that the mainstream media are attack dogs of the Establishment, and the enemies of the New Zealand people.

Examples of the mainstream media attacking the New Zealand people for protesting their mistreatment abound.

Stuff propagandist Glenn McConnell smeared Counterspin Media as “Far-Right conspiracy broadcasters” despite that Counterspin’s reputation is much higher than that of Stuff. McConnell claimed that Counterspin’s hosts and interviews “focus on disinformation about the Government controlling the press”, even though the mainstream press runs the Government line on every single issue, including the protests.

Neoliberal attack merchants Newshub ran a piece claiming that the protesters had stolen matting from a skate park in Wellington, taking social media accusations as evidence. An unnamed Twitter user wrote “that’s definitely them” in reference to a photo of some similar mats at the Parliament lawn, and this was held up by Newshub as solid evidence that the Wellington protesters are thieves.

Labour Party propaganda organ The Spinoff claimed that tow truck operators had been “inundated with death threats” from protesters at the Wellington site. Tow truck operators, all of who are working-class like the protesters, have been reluctant to tow away the protesters’ vehicles. So The Spinoff manufactured a narrative that the reluctance of the towies was due to death threats from protesters.

Jewish supremacist Marc Daalder predictably tried to smear the protesters as far-right wing extremists, claiming in one NewsRoom piece that the convoy protests were “a vehicle for fringe and even violent extremist ideologies”. Daalder’s shamelessly anti-Kiwi rant contains several references to “extremism”, “white supremacists” and “conspiracy theorists”, and totally ignores the heavy Maori and white working-class representation in the protests.

The pattern to all these hit pieces is clear: the Government must be obeyed without question, and anyone speaking out against it is a far-right-wing extremist who deserves to be smashed. Why does the mainstream media propagandise on behalf of the Government to destroy an organic Kiwi protest movement? The answer is simple.

The mainstream media is the enemy of the people.

The truth is that the Government controls the mainstream press as totally and completely as they control the Police, and for the same reason: to keep the people under control. The only difference is that the Police control people physically, whereas the press controls people mentally. This mental control is exercised by relentlessly destroying the reputations of anyone who speaks out against the control system.

The mainstream media are paid by their owners to divide and conquer the people, to set the people against each other and to cause infighting. There are two major ways they do this: by spreading false narratives and by spreading fear. These two ways often work in unison.

The false narratives are generally intended to distract from the class narrative, and the most popular of these distractions is the race narrative. Every time there’s a race war angle that can be exploited, it is exploited. Just this week a high school student in Otago had her hijab pulled off, and it made front-page news. Students are beaten up every day in New Zealand high schools, but this doesn’t get reported on because there’s no race-hate angle to push.

The mainstream media loves most of all to combine false narratives with fearmongering, as they have done with the coronavirus narrative. Much like the racial narrative, the coronavirus narrative declares that a significant proportion of the population are subhuman on account of that they think incorrectly and that their wrongthinking endangers the rest of us.

Tyranny cannot exist without the support of the mindless masses. To that end, tyranny has to be normalised before it can be accepted. It’s a feature of every tyranny that the mainstream media serves as their propaganda arm, propagandising for acceptance of tyrannical actions and against the tyranny’s enemies.

The current situation in New Zealand – where the corporate media agitates against dissidents on behalf of the Government – is textbook fascism. The Government and the mainstream media work hand-in-hand to keep the Kiwi people suppressed. That mainstream media, then, is clearly the enemy of the Kiwi people, as they are the enemy of all nations ruled by globalist interests.

Government MP Michael Wood was quoted in Hansard today as stating “I would say that there is a river of genuine fascism in parts of the event that we see out the front of this Parliament today.” This is partially true. The full truth is that the fascism is displayed by the New Zealand Government when they set the Police and the mainstream media against the New Zealand people.

If you enjoyed reading this essay/article, you can get a compilation of the Best VJMP Essays and Articles of 2020 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2019, the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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Ranks Of The Soldiers Of The Information War

Edward Bernays wrote about the need to manipulate the perceptions of others if we are to shape human behaviour in our favour. But, because different people have different ideas about how society ought to be run, there is conflict over who gets to manipulate perceptions, who gets their perceptions manipulated and to what degree. As such, we live in a state of informational warfare, which could be said to constitute a Third World War.

The ranks of this information war relate to the amount of influence a person has in shaping the perceptions of others. This essay describes a simple base-4 logarithmic scale that ranges from the most passive and receptive consumer of media to the most influential producer of media.

To act as someone’s main source of information means that a media channel sets the agenda for that person, shaping their basic reality. It tells them what to worry about, who to hate, and what to talk about with their peers. If it’s quality media, it will also tell them what will happen in the future or give them hidden insights into the nature of either the physical or metaphysical world.

As a basic rule of thumb, a media will be the main source of information for a number of people equal to the number of subscribers to that media divided by the average total number of media those subscribers are subscribed to. So a FaceBook channel with 1,000 subscribers, and to which the average subscriber is also subscribed to about 50 other media, will control the perceptions of about 20 people.

Another way of looking at it is that the average person consumes media for between 300 and 500 minutes every day. Taking 400 minutes as an average, that means that controlling 400 minutes of eyeball time is the equivalent of controlling the perceptions of one person. Therefore, a content creator whose content is viewed for 8,000 minutes per day will control the perceptions of about 20 people.

Yet another way of looking at it is in terms of votes. How many people’s voting decisions does this media control? After all, the main benefit of controlling a person’s voting choice is that it means you can destroy your enemies with the arms of the State, namely the Police and the other security services. As such, you have a strong incentive to try to climb as high as possible in the hierarchy of information warriors.

0. Cannon fodder/Civilian.

People at this level don’t even know there’s a war on. For them, war is something fought with bombs and machine guns, and those aren’t killing people right now, therefore there’s no war on. Any talk about informational warfare is “conspiracy theory”. People in this category range from the borderline skeptical at one end to those who believe 100% of what the television says at the other.

The cannon fodder in the information wars are those who watch the television news, listen to the radio or mindlessly click through YouTube, FaceBook and Twitter. They are the receptive principle that is battled for by the ranking officers of the information war: the middle-aged soap opera-watching housewives of the digital age.

1. Corporal (control 1-4 viewers)

This level is when a person controls the perceptions of a handful of other people as well as themselves. It corresponds to Aristotle’s idea that the head of a household was the basic unit of political structure. It’s roughly the amount of influence wielded by a part-time op-ed writer for a small town newspaper – just enough to tip the balance for a few people.

Someone at this level will control up to 1,600 minutes of eyeball time every day. This is like having one article of 800 words read 320 times, roughly the rate of a high-quality post on a decent-sized Internet forum. It might be equal to the ability to make a handful of sales per day.

2. Sergeant (control 5-16 viewers)

This level is equivalent to a person who has moderatorship of one medium FaceBook page or Telegram channel, or ownership of one small FaceBook page or Telegram channel. Someone at this level will control up to 6,400 minutes of eyeball time every day. This is like having 1,280 reads on one’s articles.

A person at the sergeant rank of information warrior should be able to influence others to further propaganda from the sergeant on their own initiative. This means that at least some other people will seek out the sergeant for information, and will repeat that information to others.

3. Lieutenant (control 17-64 viewers)

Someone at this level will control up to 25,600 minutes of eyeball time every day. Assuming two minutes of reading time per page, this is like having 12,800 pages of one’s material read in book form per day. If all this reading was done on Amazon under the Kindle program, it would pay some $US80 per day.

It’s a level of influence roughly equivalent to the amount wielded by a clan representative at a council meeting of village leaders, i.e. someone who represented half a dozen or so families. Someone at this rank will be expected to create original content and disseminate it to followers.

4. Captain (control 65-256 viewers)

Someone at this level will control up to 100,000 minutes of eyeball time every day. This is the equivalent of someone’s 800-word article being read by 20,000 people, or someone’s 10-minute-long video being seen by 10,000 people. It’s enough influence to rile several dozen people up into action.

It’s roughly equivalent to having up to 50,000 pages of your material read on the Amazon Kindle program per day, which would easily pay enough money to live on in most parts of the West. This is a significant amount of influence, because it means that someone at this rank can work as a full-time propagandist (or information warrior).

5. Major (control 257-1,000 viewers)

To rank as a major in the information war means to be the main source of information for between 257 and 1,000 people. This is about the amount of influence wielded by one news anchor or chief journalist at a regional (i.e. subnational) television station, or by a YouTuber at the top of a small niche.

The larger bloggers are at this level, those getting at least 100,000 hits a day. They are comparable to majors because they will direct the perceptions of dozens of people who will themselves go on to direct the perceptions of dozens of others each. To fully control the perceptions of around 1,000 people is the equivalent of partially controlling the perceptions of a few tens of thousands.

6. Brigadier (control 1,001-4,000 viewers)

Such a person would be the main source of information for between 1,001 and 4,000 viewers. This equals roughly a million minutes of daily eyeball time, like holding the attention of a small city for long enough to recite a civil defence broadcast.

Being a contributor to the single most-received media in a major city or minor country would qualify a person for this rank. It reflects a significant level of responsibility, as someone at this rank will themselves control the equivalent of half a dozen full-time information warriors. A brigadier ought to be able to summon enough warriors to significantly alter public perception on minor topics.

7. Colonel (control 4,001 to 16,000 viewers)

A colonel in the information war controls several millions of hours of eyeball time per day. This means that their content either has a minor global presence or a major presence in a major country. Such a person will have many tens of thousands of other people discussing them and their propaganda on a daily basis, all around the world.

Information warriors at the rank of colonel will heavily influence those who themselves have significant media influence. Legions of people will come to them directly every day to hear what the agenda is, or what to think about certain major issues.

Examples of colonels in the information war would be Alex Jones or Jordan Peterson.

8. General (control 16,001+ viewers)

A general is the highest rank of the information war. The perceptions of the whole world are effectively under the control of people at this rank. Such a person would either be a global celebrity reknown for their opinions, or in charge of a major global media channel, such as chief editors of the most influential global magazines, or chief directors of major 24/7 television news channels.

Some might argue that controlling the perceptions of 20,000 people isn’t really very many, but most people’s perceptions are already tightly controlled by previous influences over the course of their lives and, as such, can only be influenced to a limited degree. So a person who ultimately controls the decisions made by 20,000 or more people is extremely powerful. It’s the equivalent of partial control over the perceptions of millions.

An example of someone at this level would be Joe Rogan.

The main network television news in New Zealand gets 750,000 viewers a day for a 60-minute program. Assuming that 30 minutes is watched of that program on average, that equals 22,500,ooo eyeball-minutes, or perceptual control over more than 50,000 people. The hundreds of people who work on these broadcasts would reflect the efforts of several colonels working together with their many underlings.

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