Understanding New Zealand

Dan McGlashan’s Understanding New Zealand is the long-awaited demographic analysis of the full breadth of the people of Aotearoa.

Across 57 chapters, this book tells you which Kiwis voted for which parties in the 2014 General Election, exactly which demographics supported those parties and how strongly.

It also discusses the various interrelations between age, income, sex, education, occupation, industry, ethnicity, religion, tenure of dwelling, how the North Island compares to the South and even tobacco smoking habits.

Over 9,000 correlations were examined in the writing of this book, allowing McGlashan to bring enlightenment to any Kiwi with an interest in sociology, psychology, anthropology or politics.

Understanding New Zealand is available on Amazon Kindle already and a print version will be available within days.

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