VJMP Reads: Edward Bernays’s Propaganda I

Fittingly, the Propaganda Ministry turns its attention to the granddaddy of all propaganda literature, Propaganda by Edward Bernays. This short book was written by Bernays, a nephew of Sigmund Freud, by way of explaining his own prodigious insight into the manipulation of mass consciousness in the America of 1928.

He opens in the first chapter, “Organising Chaos”, with a stark declaration that the “organised habits and opinions” of the masses are formed according to the will of men who effectively form an unseen government. These men mold our minds and our tastes, mostly without us knowing who they even are.

Bernays contends that this is necessary, owing to the confusion ordinarily created by the democratic process, with its hundreds of different candidates. People would become confused if they were expected to understand the inner workings of all the issues that politicians are faced with. Therefore, the media narrows things down to a range that can be grasped.

Likewise, Bernays claims that society consents to have its choices relating to commercial products narrowed down by way of media propaganda. Because of reasons like these, there is a constant battle going on to capture the minds of individual people.

Bernays mentions that it may have been better to have had committees of wise men, who made decisions about the best way to do things. But we elected for the opposite of this. We have free competition of ideas, and in order for this to not lead to chaos we have to allow for leadership and propaganda to direct attention. This can be misused, but it is necessary nevertheless.

The advent of mass media has changed the way that the world is organised. At the time of the writing of the American Constitution, the village was the basic unit of society. Thanks to the mass media, it has become possible to be organised alongside people who live thousands of miles away.

Our society, instead of being divided by coherent geographical units, is now cleaved by all manner of social, political, ethnic, religious, racial or moral divisions. It is along the lines of these divisions that propaganda is spread. One influential group leader in any of these domains can soon have all the others in that domain following an idea.

Bernays labours the point that these cleavages are nonetheless comprised of individuals who exist in several groups, and therefore these groups are all interlaced. This is, in Bernays’s view, what society is. It is how democracy has chosen to simplify its decision making.

He summarises the book in the final paragraph of the first chapter. It is to explain how the minds of people are molded in modern democratic society, and how the manipulators of it go about their work.

*

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

Our Problem Isn’t Too Much Masculinity – It’s Too Little

Our culture is so fucked up that it has a number of things completely backwards. It’s easier to find a doctor willing to tell you about the benefits of male infant genital mutilation than it is to find one willing to tell you about the benefits of medicinal cannabis. As this essay will examine, one of the things we currently have backwards is blaming a lack of masculinity on an excess of it.

The phrase “toxic masculinity” is bandied about, ever more frequently nowadays, as if it described an established phenomenon in psychological science. Ostensibly, the term is limited to the description of particular behaviours, performed by men, that are toxic to others or to society at large. In reality, the term is only ever used in the attempt to belittle men – or masculinity in general.

People frequently use the term with the implication that the toxicity comes from an excess of masculinity. But we live in the least masculine age in the history of Planet Earth. In New Zealand at the time of the 2013 Census, around 14% of children were raised by single mothers. When they are at primary school, 88% of their teachers will be women.

This means that most of the adult influence on boys in their formative years is female. Some boys will get to school having never seen a positive male role model or perhaps any at all. If these children are growing up to cause problems because they don’t recognise other people’s physical boundaries, it’s not the sort of problem that more femininity will fix.

The phrase “toxic masculinity” is often used to attack participatory sports, especially under the guise that these sports teach men to be aggressive, domineering and invasive of other people’s personal space.

The reality is – as everyone who has played sport knows – the rules of every game force you to channel aggression into goal-directed activity that does not harm anyone without their consent. You can’t just punch someone on a sporting field, or you’ll be sent off and possibly kicked out of your team. In this regard, the older men (usually) act as models of composure for the younger ones to follow.

Moreover, participatory sports have done more than any government initiative to break down barriers between different race and class groups and encourage them to all meet on the level. On a cricket field, a three doesn’t become a four just because the batsman was brown or middle-class or for any other reason. Masculine energy can therefore be used as a leveller in the interests of horizontalisation just as much as feminine energy can.

Our time in history is so completely feminised, and so confused, that hardly anyone even knows what masculinity is any more. It’s little wonder that some people can call it toxic with a straight face, when they have such a confused conception of it.

We’re so confused nowadays, that we have to go right back. Way, way, way back before even Jesus and even Socrates and Plato, back to the real ancients, who told us: masculinity is the ability to impose order upon chaos. Fundamentally the world is made of a feminine yin-chaos and a masculine yang-order, and in much the same way that the feminine makes chaos out of order, so too does the masculine make order out of chaos.

There are several ways that a person can impose order upon chaos, but correct conduct means that you impose order upon yourself first. This is something that is understood by every actual man, and is not understood by boys or by boys masquerading as men. They go out to impose order upon the world first, and do not realise that the strongest influence is the most subtle.

Socrates, perhaps the foremost Western example of manhood, taught that happiness came from making peace with death. Esoterically, one might describe this as imposing order upon one’s own spirit. As a previous article here has discussed, a failure to impose order upon one’s own spirit by making peace with death is akin to labouring under chains of gold, such that one becomes the slave of anyone who can credibly promise absolution.

A person who has imposed order upon their own spirit is able to impose order upon their mind also. Not being afraid of death means to not be in a state of constant panic at the inevitability of it, which means that it becomes possible to use one’s time on low-intensity pursuits such as reading. They will also be much more able to behave appropriately, on account of having imposed order upon their emotions.

It can be seen here that the common modern conception of masculinity is completely arse about face.

A properly masculine man will not sexually harass women for the simple reason that he has imposed order upon his reproductive instincts and, as such, can discharge them when appropriate, as a matter of will. His animal instincts don’t lead him – that would be an example of chaos being in control.

Likewise, a properly masculine man doesn’t feel the need to dominate everyone, or to boss them around, or to avenge minor insults with violence. He has imposed order upon his own ego, and as such does not have the same insecurities that a less masculine man would have. A truly masculine man has imposed such order upon his emotions that others can not easily knock him off balance. He is in charge of himself.

As such, a properly masculine man attracts the feminine not through force and aggression, but through attracting its freely-willed devotion. Rapists and molesters are not examples of too much masculinity but too little. A real man will have imposed such order upon his life, his behaviour and his appearance, that women will naturally want to be devoted to him, and therefore he doesn’t feel impelled to move on them without their consent.

Men who act on their impulses without consideration for the well-being of others are not “toxic males” – they are shitheads. What our society needs is more masculinity, so that young men can see examples of the correct imposition of order upon chaos. If young males are shown older males being rewarded for correctly imposing order upon themselves, they will imitate it. Thus, what we need is more masculinity, not less.

*

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

The Case For Cannabis: It Doesn’t Matter That People Have to Pay For Cannabis Users’ Healthcare

One argument that is often made by people in response to proposals for cannabis law reform is that they don’t want to pay for cannabis users’ healthcare. The logic goes that cannabis law reform is unfair on the general populace, because they have to fork out for the inevitable increased healthcare burden through general taxation. As this article will examine, such an attitude is mistaken.

Like many of the false arguments against cannabis law reform, this one relies on another bogeyman. In this case, it’s the supposedly heavy burden that the health system would suffer under if cannabis were to be made legal. This burden would have to be borne by everyone, and it isn’t fair to expect them to do so.

As with many examples of false logic, this argument depends on seeing the situation incorrectly.

For one thing, it’s possible that, if cannabis were to become legal, some of the adverse consequences of its use would become more widespread. But it’s foolish to think that, in such a case, cannabis use would go up while the rates of all other recreational drugs would stay the same.

In reality, recreational cannabis is a competing good to alcohol. A lot of people use it because they find the ritual of rolling up and smoking a joint as relaxing and enjoyable as drinking a beer, and at least as social. Everywhere that cannabis is legal, at least some of the population have decided that they prefer to socialise over some weed than over some booze.

So the supposed “extra” healthcare burden that would be caused by increased cannabis use is balanced, perhaps even several times over, by the savings that accrue from health problems that were prevented by the reduced use of other recreational drugs.

Alcohol abuse is believed to cost the country $4.9 billion per year. The total cost of cannabis use on our health system right now is, even if one uses the ultra-conservative Drug Harm Index, $431 million. This latter figure is not merely the cost of cannabis use to the healthcare system but also ancillary costs, so the true figure is much lower (this latter figure also includes $126 million of costs due to premature death caused by cannabis use and is therefore somewhat fantastical).

So even if legal cannabis doubled the total harm that the Drug Harm Index says that cannabis does to society, this would be more than compensated for if it reduced the total harm done by alcohol by 10% or more.

A second factor to consider is that the cost of cannabis damage is small compared to the cost of old people just clinging onto life for a few more years.

New Zealand’s total healthcare expenditure was $16.8 billion last year, and people aged over 65 used over 42% of that – and that percentage is increasing. So people over 65 use roughly $8 billion dollars’ worth of taxpayers’ money on health costs every year, much of which is wasted on futile attempts to delay a terminal illness.

Even if we ignore that cannabis use is not higher in jurisdictions where it is legal, and even if we ignore that legal cannabis would mean users could use much less harmful routes of administration, and even if we assume that the total healthcare damage would be double under legalisation than what it is now, it still wouldn’t be a great amount of money compared to what is already spent.

The third argument is, of course, that it simply doesn’t matter if cannabis users’ healthcare has to be paid for out of general taxation. As mentioned above, alcohol abuse costs the country almost five billion dollars a year, which amounts to close to $1,600 per taxpayer. If such a high bar is acceptable for alcohol, then its acceptable for cannabis as well.

Cannabis users are, or should be, part of our society the same way as anyone else is. So in the same way that we’re happy to pay for the healthcare costs of cigarette smokers, alcohol drinkers, Olanzapine takers (the side-effects of many psychiatric medicines are bad for the physical health), rugby players, horse riders and mountain climbers, so too should we be happy to pay for the healthcare costs of cannabis users.

Legal cannabis would make it easier to minimise healthcare costs anyway, because doctors would be able to encourage cannabis users to avoid joints and dabs in favour of edibles and vapourisers. So if healthcare costs really are a concern, legal cannabis is better for more than one reason.

In summary, it’s not fair to object to cannabis law reform on the basis that the general taxpayer would have to pay for a sudden massive healthcare burden. A repeal of cannabis prohibition would not lead to such a burden – in fact, a sober look at the experience suggests the overall healthcare cost of recreational drug use would fall if cannabis became legal.

*

This article is an excerpt from The Case For Cannabis Law Reform, compiled by Vince McLeod and due for release by VJM Publishing in the summer of 2018/19.

The Satanism to Luciferianism Pipeline

Some attention has been given recently to the “Libertarianism to Fascism pipeline”. This concept has it that adopting libertarianism causes many people to eventually adopt fascism. As this essay will examine, a similar pipeline exists from Satanism to Luciferianism, and for similar reasons.

The basic theory goes like this: libertarianism attracts people who are already a bit weird. Often these people are disaffected in some way, and don’t feel represented by the mainstream conservative and mainstream social democrat movements. The article linked in the opening paragraph calls them “kooks and grifters”, and while we wouldn’t go that far, there’s a kernel of truth in that.

If a person intuitively feels that the system is fucked, or that popular culture is meaningless, or that the mainstream media is full of lies, or that society is just a big zoo/prison/slave plantation/mental asylum, they are very likely to start identifying as an outsider. It’s not easy to watch the majority of people obsess over things that have no value to oneself, and anyone with any real spirit soon comes to reject it completely.

But standing aside from the herd like this is inherently difficult for a creature that has evolved to be social.

This leads to a filtering process, in which the people who become libertarian are not representative of the general population. They start to become comfortable with the idea of being outsiders, and may even identify with being an outsider or an opponent to society. From there, it’s a matter of small steps through ever more fringe political ideologies, until one arrives at fascism.

Satanism also attracts people who are a bit weird. Mainstream culture is still very much Christian, with opening prayers to the Christian God a lingering feature of many English-speaking legislatures. Christian morality is still embedded in many facets of our societies, particularly when it comes to laws relating to personal liberty. It’s difficult to speak of God without the assumption being made that you are referring to the masculine God of Abraham.

This means that people who come together in the name of Satanism are, much like libertarians, gathering on the basis of being outsiders. Their love of drugs, taboo thought or sexual exploration could have brought them there, or perhaps it was a refusal to submit to the overbearing social pressure. In any case, they have rejected the mainstream narrative.

When there is a large enough movement of Satanists who have rejected the mainstream narrative, there starts to form a movement within this movement that rejects some of the tenets of Satanism. Not all of them, but just some. A small number of people start to feel that Satanism is falling at the second hurdle, and replacing one set of unnecessary problems with another.

Most of these people go back to being ordinary plebs, and surrender to The Machine. A minority of them, however, find themselves desiring a more refined form of Satanism.

Satanism is a perfectly fine philosophy – for a materialist. Its admonitions against harming animals or small children make it morally superior to the Abrahamic cults, and its declaration that stupidity is the lowest of all vices provides a genuine path forward for lost people. Most people are materialists – at least nowadays – so for most people, this is enough. But for some, it is not.

Over time, some of these disaffected Satanists find themselves drifting into Luciferianism. If a Satanist is intelligent enough, they will soon realise that Satanic solutions, while immensely gratifying, are not very fulfilling. The promise of inner peace offered by Luciferianism then starts to become appealing.

There is a sense in which Satanism could be said to be an exoteric equivalent to the esotericism of Luciferianism. This is very similar to how other religions have an exoteric component that attracts ordinary people, and an esoteric component for those who are true seekers. The Satanism to Luciferianism pipeline, therefore, is powered by multiple causes.

Note that this in no way implies that most Luciferians come to their position through Satanism. As Jiddu Krishnamurti, one of the most exalted of light-bearers, reminded us: “The truth is a pathless land”. The potential avenues that lead people to Luciferianism are more multifarious than all of the different human lives ever lived. A grounding in Satanism is not a prerequisite to grasping Luciferianism.

The fact remains, however, that both Satanists and Luciferians are adversaries to mainstream people, in the same way that Satan and Lucifer are two faces of the adversary. This means that the two have very much in common. Both share a profound contempt for stupidity, but the Luciferian finds more disgust in wilful stupidity than the ordinary kind.

Many people find themselves turning to Satanism out of rebellion against the moral values that are pushed on them by the Church, by the Government and by society. Most of these people find their needs for rebellion and group identity satisfied by such an action. For a very select few, however, it will be necessary to go further, to see the world beyond.

*

If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2017 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis).