VJMP Reads: Edward Bernays’s Propaganda I

Fittingly, the Propaganda Ministry turns its attention to the granddaddy of all propaganda literature, Propaganda by Edward Bernays. This short book was written by Bernays, a nephew of Sigmund Freud, by way of explaining his own prodigious insight into the manipulation of mass consciousness in the America of 1928.

He opens in the first chapter, “Organising Chaos”, with a stark declaration that the “organised habits and opinions” of the masses are formed according to the will of men who effectively form an unseen government. These men mold our minds and our tastes, mostly without us knowing who they even are.

Bernays contends that this is necessary, owing to the confusion ordinarily created by the democratic process, with its hundreds of different candidates. People would become confused if they were expected to understand the inner workings of all the issues that politicians are faced with. Therefore, the media narrows things down to a range that can be grasped.

Likewise, Bernays claims that society consents to have its choices relating to commercial products narrowed down by way of media propaganda. Because of reasons like these, there is a constant battle going on to capture the minds of individual people.

Bernays mentions that it may have been better to have had committees of wise men, who made decisions about the best way to do things. But we elected for the opposite of this. We have free competition of ideas, and in order for this to not lead to chaos we have to allow for leadership and propaganda to direct attention. This can be misused, but it is necessary nevertheless.

The advent of mass media has changed the way that the world is organised. At the time of the writing of the American Constitution, the village was the basic unit of society. Thanks to the mass media, it has become possible to be organised alongside people who live thousands of miles away.

Our society, instead of being divided by coherent geographical units, is now cleaved by all manner of social, political, ethnic, religious, racial or moral divisions. It is along the lines of these divisions that propaganda is spread. One influential group leader in any of these domains can soon have all the others in that domain following an idea.

Bernays labours the point that these cleavages are nonetheless comprised of individuals who exist in several groups, and therefore these groups are all interlaced. This is, in Bernays’s view, what society is. It is how democracy has chosen to simplify its decision making.

He summarises the book in the final paragraph of the first chapter. It is to explain how the minds of people are molded in modern democratic society, and how the manipulators of it go about their work.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

Esoteric Aotearoanism

If the Spear of Destiny ever comes to New Zealand, we ought to be ready to receive it. To that end, we can act to attract it, by employing the Law of Attraction. We can do that by promoting a cultural movement that recognised the excellence of New Zealand and our future greatness. This essay describes a mystical tradition that could serve these ends: Esoteric Aotearoanism.

Elementary alchemy has it that if one combines masculine and feminine in the right manner, one achieves a combination that is greater than the mere sum of its parts. By combining the feminine clay and the masculine iron, it’s possible to get silver, an element neither feminine nor masculine but somehow both, and not just both but the correct proportion of both.

This is represented in Taoism by the Taijitu, which combines the white yang and the black yin to create a shape that has a life of its own, one that tells a story. The energy, light and life of the yang projects itself into the darkness of the yin, which in turn follows the yang in devotion. The result is a spiral that turns for eternity.

Esoteric Aotearoanism tells a similar story. This story is represented in the flag of Esoteric Aotearoanism, which consists of three vertical stripes: the leftmost white, the rightmost black, and the central one silver. It is crucial to note here that the central band is silver, and not grey, because the combination of the two parts has created something more valuable than their mere summation.

The opening degree of Esoteric Aotearoanism is that the Esoteric Aotearoan flag represents the nation of New Zealand in the Kiwi people. 

The white is yang, which represents the British. This is not just because the British are white, but also because they are orderly. The British came from the West and therefore the leftmost third of the flag is white. It is from there that the energy and organisation to create the institutions of New Zealand came.

The black is yin, which represents the Maoris. As with the British, this does not simply reflect skin colour, but rather a vital, invigorating passion. Because the Maoris come from the East, the black occupies the rightmost third of the flag. It is from there that the soul of the nation comes, and how we get direction to differentiate ourselves from the globohomo masses (and from Australia in particular).

The silver stripe represents New Zealand, the space where those two ingredients meet, and where they combine to become something more valuable than either. The yang is bright but unyielding; the yin is gentle but dull. Together they are colourful, and shine as silver. As silver is more valuable than either iron or clay, so too is the combination of British and Maori more valuable than either alone.

The silver stripe also represents those who have come together under the silver fern, because they have acted to create something that is greater than either the British or the Maori components. It signifies that what we have of greatest value is that which comes from the land here. It’s not what we imported from Britain or from Polynesia – it’s what we have created ourselves here, according to the direction of our own wills and of the spirit of the nation.

It’s also a reminder that our future lies in the unity of these two forces.

Sir Apirana Ngata hinted at Esoteric Aoteraroanism being the way forward when he said:

Ko to ringa ki ngā rakau a te Pākehā

Ko to ngakau ki nga taonga a o tipuna Māori

Ko tō wairua ki to Atua

In English this means “Your hands to the tools of the Pakeha, your heart to the treasures of your Maori ancestors, your spirit to God.” The sentiment behind this was that we ought to take the best of both worlds. Both the Maori and the European world brought things that were good and things that were bad. We can take the best of both, and leave the worst of both.

This leads naturally into the teaching of the second degree of Esoteric Aotearoanism, in which the various qualities contributed by the British and the Maori are mapped onto the four masculine elements.

The clay represents the Maori. This is because he is vital and passionate, but has a dark side of sometimes expressing unrestrained violence. He is soft and likes to share, but this can sometimes lead to a lack of discipline.

The iron represents the Briton. This is because he is hard and disciplined, but has a dark side of sometimes being cruel. He is orderly but can sometimes be hard-headed, unforgiving and pedantic.

The silver also represents the Briton (this conception of silver is related to, but separate from, the conception of silver in the first degree). This is because his scientific and technological prowess made it possible for New Zealand to become wealthy and prosperous, and for us to defend ourselves without need for submission.

The gold also represents the Maori. Like the clay, the Maori is soft, but he is also colourful. This represents spirituality and an understanding of the world beyond. The Briton is intelligent but he is spiritually ignorant. The realm of gold is where New Zealanders connect to God, and the Maoris, particularly those with an enthusiasm for cannabis or psilocybe wereroa, have a vital role to play here.

Esoteric Aotearoanism considers it a tragedy for a Kiwi to identify as either a white person or a Maori. This would be like denying one of your parents. It’s a small-minded and petty thing to do. That sort of solipsistic narcissism will lead to the nation tearing itself apart down the centre. To identify as one and repudiate the other is an idiocy that is promoted by the enemies of this nation.

In reality, Kiwis are already so intermixed that as many as a quarter of us are some kind of Northern European-Polynesian hybrid. It is this sort of person – not Maoris – that is unique to these isles, the true tangata whenua. There are Europeans in Europe and Polynesians in the Pacific, but only in New Zealand can those who are a mix of the two truly say that they have a home.

This leads onto the third degree of Esoteric Aotearoanism, which deals with the future of the two contributors to Aotearoa. The fact is that white people and Maoris are interbreeding at an extremely high rate, and therefore will eventually mix into one people, who are not separated by category but only by degree. Even then, it will not be a degree of value but simply a degree of proportion of yin or yang.

This people will be a true Kiwi people, and they will best be able to channel the best of the yang and the best of the yin to create something truly precious. Many of them will be among the most excellent individuals on Earth on account of hybrid vigour. There are already plenty of examples of this, such as Buck Shelford, Shane Bond, Michael Jones and (allegedly) Dan Carter.

In all, Esoteric Aotearoanism is a new narrative for a new century, one that repudiates the nation fighting against itself, and one that encourages the nation coming together to embellish the strengths and ameliorate the weaknesses of its constituent parts. This is a narrative that, if supported, can bring peace and prosperity to all Kiwis.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2018 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2017 is also available.

Reverse McCarthyism

A terrible and pathetic social phenomenon occurred in the United States of the 1950s. In the shadow of the Cold War, a large number of people lost their jobs and faced social persecution after being accused of Communist ties or sympathies, a phenomenon known as McCarthyism. Our society today is wracked with a similar, but different phenomenon – this essay calls it “Reverse McCarthyism”.

Senator Joe McCarthy was the man who gave the name to the phenomenon, otherwise known as the “Red Scare“. He started it by making the claim to a Republican Women’s Club that he had “a list of names that were made known to the Secretary of State as being members of the Communist Party and who nevertheless are still working and shaping policy in the State Department.” The implication was that Communist traitors had infiltrated the US Government.

The ensuing mania to root out suspected Communist sympathisers led to a large number of innocent people getting harassed, interrogated and fired or rendered unemployable. This had the effect of chilling all discussion about left-wing topics, for fear of being accused of being Communist. People would openly declare their contempt for “Pinks” and for labour movements in general, leading to the normalisation of extremely conservative attitudes.

Our culture nowadays has a very similar phenomenon occurring. Now that the Great Pendulum has swung back in the other direction, as it does every 50-60 years, today’s form of McCarthyism takes aim at the bogeymen of the left. We can call this phenomenon ‘Reverse McCarthyism’.

Reverse McCarthyism is a witchhunt against suspected supporters of Nazism.

Original McCarthyism was marked by a fear of saying anything that sounded even vaguely Communist. Reverse McCarthyism is identical, except about Nazism. In the same way that Original McCarthyism scared people into silence about left-wing ideas, Reverse McCarthyism scares people into silence over nationalist ideas.

It’s fair to say that open declarations of racial supremacy do not contribute towards the common peace – but the truth is above all, and without the freedom to express the truth we have nothing.

The idea that a Western country could realistically be improved by importing millions of Muslims and Africans is insane. Reverse McCarthyists, however, make out that to oppose it means that you must hate non-white people and desire to see them expelled for the sake of racial purity. Opposition to Third World immigration is genocide. Much like other moral panics, Reverse McCarthyism is leading to people making terrible decisions out of a fear of being persecuted for wrongthink.

The most boneheaded example of Reverse McCarthyism has been the FaceBook witchhunts of recent years. It’s now possible to get ratted out to the FaceBook admins, and banned, for even the vaguest allusion to something that the Nazis might have supported. You don’t have to support genocide or even ethnic purity – the mere suggestion that a nation ought to have the choice to decide what sort of person comes through its borders is enough. Even laugh reacting the wrong post can be taken as support for Nazism.

Hitler jokes are right out. The famous meme of Hitler strumming a banjo is completely verboten, as is the Hitler dancing with glowsticks gif and the Hitler-fighting-the-Satanic-banking-cartel meme. Posting any of these will get you blocked and banned. No mercy can be had because, under the rules of Reverse McCarthyism, any lenience shown towards Nazi jokes makes a person morally complicit in all the crimes of World War II (as well as European imperialism).

The most pathetic example of all – which showed that Reverse McCarthyism has gone just as far as the original did – was when Scottish comedian Count Dankula was convicted of a hate crime and fined £800 for teaching his girlfriend’s dog to do a Nazi salute as a joke. In this case the moral hysteria had reached such a degree of intensity that a mere shitpost was judged worthy of being branded a criminal.

There is an overlap between Reverse McCarthyism and the Holocaust religion. Both of these ideologies benefit from pushing the myth that the Nazis were a uniquely monstrous evil, somehow categorically greater than any that has gone before. In the case of the Holocaust religion, this sentiment is used to justify the conquest of the Palestinians; in the case of Reverse McCarthyism it is used to justify more globalism.

Reverse McCarthyism is pushed by a different sort of person. Although many Reverse McCarthyists are Jews seeking revenge for the original Red Scare, the majority are just the same bog-standard capitalist parasite that used the original as an excuse to bust unions (ironically, simply pointing out the fact that many Reverse McCarthyists are Jews is enough to get Nazism accusations from other Reverse McCarthyists). These people oppose nationalism because they want to import cheap labour to make money today.

The phenomenon has led to some strange bedfellows, notably Israeli Jews and actual Nazis, who both oppose globalisation on account of that it weakens the borders of their particular desired ethnic enclave. This has led to the common but bizarre sight of Western leftists calling Israeli Jews ‘Nazis’ on account of their desire for a strong border wall and immigration policies that favour a particular race.

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Why the New Zealand Working Class is Destined to Turn to Fascism

With the signing of the UN Compact on Migration, the Sixth Labour Government all but assured that the New Zealand working class will turn to fascism. They won’t do so straight away, and many will claim that they won’t do so at all, but the snowball has been set in motion. This essay will explain why.

From the turn of the century in Europe, a new pattern started to emerge: the resurgence of anti-globalist sentiments. Globalism had dominated the world for the previous half-century. Nationalism was comprehensively defeated in World War II, and the next fifty years were characterised by anti-protectionist trade agreements that liberalised commerce and trade all over the world.

Western workers were promised that this liberalisation would lead to better living conditions, as their wages would be able to buy goods and services more cheaply and efficiently. The reality turned out to be the opposite. Western workers turned out to be the product, and trade liberalisation simply meant that international companies could play workers in different countries off against each other, bidding their wages down to the floor.

Eventually the globalist propaganda stopped being effective, as people started to see through it. They realised that they had been cheated – not only were they not richer, but they now had to live with the effects of the mass importation of cheap labour into their communities. This meant increased violence, increased property crimes and increased sex crimes, all of which the elite were safely inured from by virtue of living in wealthy neighbourhoods.

The European working class were brutalised by globalism. Their wages went down, their neighbourhoods became less safe, and on top of it all, they were regularly humiliated by the same political class who claimed to represent them. Leftists habitually dismissed working-class concerns as “bigoted” or “motivated by racism”, as if it were unreasonable to complain about the destruction of one’s community or of the possibility of raising a family on one wage.

This sentiment has found increasing expression in fascism. At the last Swedish General Election, the Sweden Democrats won 17.6% of the vote. The globalist parties refuse to co-operate with them, and as a consequence the country has been ungovernable for the last 100 days. In Germany, opinion polls are suggesting that the Alternative Fuer Deutschland now has as much support as the major social democratic party, which suggests that the government of Europe’s largest economy risks falling into a similar state of paralysis.

New Zealand is merely a few decades behind on this same miserable path of social decay.

You’d have to be insane to vote National as a working-class person. Not only do they want to cut all of your social assistance, but they also want to import the same hordes of cheap labour that has destroyed Europe over the last 40 years.

But you’d also have to be insane to vote for Labour. The New Zealand Labour Party has long ago replaced all of its working-class sentiments with bourgeois ones. As a result, they’re right behind the UN’s Global Compact on Migration. This follows in the same vein as the recent increase in the refugee quota, and is commensurate with Jacinda Ardern’s ambition to become a highly-ranked UN official.

As a working-class person, an increase in the refugee quota, and an liberalisation of the ability of cheap labour to move here, have a number of terrible consequences.

The first and most obvious is the destruction of the economic position of the working class. The economic position of those who sell their labour for a living is entirely dependent on the supply of that labour. Basic economics tells us that if the supply of cheap labour goes up, the wages go down. So the more people who are let into the country to compete with the working class, the lower the standard of living becomes.

Even worse is the destruction of the social position of the working class. Instead of being seen as economically disadvantaged individuals who might need extra social assistance, the working class (especially the white working class) are now seen as enjoying privilege that refugees don’t have. They now find themselves facing verbal abuse for defending their own class interests by opposing globalisation.

These consequences come on top of the changes brought by the last 30 years of neoliberalism, which has changed the position of the working class from an essential part of the nation to a disposable commodity to be bargained down to the cheapest possible price. The net result of it all is a deep sense of humiliation, rage and betrayal.

If the working class feels like the left has abandoned them (perhaps because the left has become captured by bourgeois interests), they will find an alternative from outside the right-left liberal democratic dichotomy. There is ample historical precedent for this – indeed, it was a deep sense of anger among the working class that led to Mussolini and Hitler taking power in their respective countries.

The Maori working class will be the most receptive to the fascist message. This is apparent from their existing high level of support for the (supposedly) nationalist New Zealand First party. This particular group has already lost their social position from colonisation, and are not at all keen to lose it again to what is effectively more colonisation. They will be among the strongest supporters of fascism in New Zealand.

If the left react to this intensifying sense of abandonment by lecturing the working class about how they are racist, and how they are selfish, and how they need to sacrifice more to do their share of helping out, then a fascist resurgence is all but guaranteed. As Emmanuel Macron recently proved in France, nothing will amplify the fury of the working class more than to inflict moral lecturing on top of their economic and social suffering.

The New Zealand working class will turn to fascism because the two mainstream parties are co-operating – and will continue to co-operate – to take measures that will destroy the economic and social position of that class. The inability of the working class to find expression within the liberal democratic system will lead to them destroying it by supporting a fascist alternative as soon as one arises. The New Zealand Establishment will not heed the lessons of history.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2017 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis).