Clown World Chronicles: What Is ‘Virtue Signalling’?

Anyone spending any time in social forums recently will have observed people making passionate defences of mass Muslim immigration, of ten-year old drag queens or of transfaggotry, despite not really believing in the truth of their own assertions. This behaviour might seem strange, or even paradoxical. But it’s a long-observed behavioural pattern known as virtue signalling.

In short, virtue signalling is when you show off how wonderful you are. In Clown World, this usually manifests as an overt attempt to communicate one’s moral rectitude to other people.

It’s originally a biological term referring to the efforts of male suitors to impress potential breeding partners. Being well-groomed and smelling good is a way of demonstrating one’s physical health to females. So is performing vigourous physical activity, or posing in a way that displays one’s muscles. These actions signal one’s physical virtue and suitability as a breeding partner.

In the discourse of Clown World, virtue signalling refers to the ubiquitous moral grandstanding that has infected public discussion. In everyday conversation today it’s normal for people, instead of contributing to an exchange of knowledge, to promote themselves as a moral authority. This phenomenon is especially acute on social media and at universities.

In practice, there are three forms of virtue signalling in Clown World.

The first is the aforementioned biological one, of trying to demonstrate one’s genetic quality through superior health and conditioning. When a man raises a curled arm with clenched fist to show off his biceps, or when a woman grows her hair long to show off her youthful vigour, it’s virtue signalling. Although these behaviours happen in Clown World, they are not what is usually meant when ‘virtue signalling’ is used as a pejorative.

The second form is intellectual. The most common expression is using unnecessarily large or uncommon words when speaking or writing. The purpose of doing so is to ascend the intellectual dominance hierarchy by intimidating lesser minds. Although this also happens in Clown World, it’s also not what is usually meant by ‘virtue signalling’.

The third form is moral. This moral grandstanding is usually associated with political and religious figures. It involves presenting oneself as if one possessed a more sophisticated, more refined, more educated moral sense. In Clown World, this third form of virtue signalling is extremely common. When Clown Worlders refer to virtue signalling, they’re probably referring to this.

Am important corollary to this third form is that the virtue signaller does precisely fuck-all about solving the issue they’re beating their chests over. Even when presented with an easy opportunity to help, they will not take it. Actions risk going wrong and lowering one’s social standing – by comparison, virtue signalling is risk-free.

Understanding this form of virtue signalling is essential if one wants to understand Clown World behaviour. It’s so common today that, in 2019, the brilliant American psychologist Geoffrey Miller was able to write an entire book about it.

Virtue signalling is especially common among gutmenschen, baizuos, simps, soyboys, dhimmis and Social Justice Warriors. The undisputed king of virtue signalling, however, is the Christcuck. The Christcuck’s entire gambit is to present himself as a moral authority of such distinction that everyone else is obliged to submit to his instruction.

The origins of virtue signalling, in a human context, reflect our social origins. In the biological past, when we lived as tribes, human societies were more like criminal gangs. If one got offside with the wrong people, one could get ostracised, which probably meant death. Because of resource scarcity and the ever-present threat of famine, people have always needed to get other people to think of them as valuable.

Human societies, whether they admit it or not, are all obsessed with the question of which individuals are the most valuable. This is true from the village to the imperial level. It seems to be hard-wired into the human brain to both rank other people in terms of value, and to strive to be seen as higher value.

All forms of virtue signalling are intended in increase the social position of the signaller. The purpose of loudly proclaiming virtue is that other people will see you as a moral authority.

Intelligent people correctly understand virtue signalling to be a sign of weakness. In practice, high-value people don’t need to virtue signal, because their value is either clearly apparent to everyone, or other people make it apparent to everyone. This is the reason why most professional workers dress without ostentation.

Anyone who does virtue signal, then, is probably low-value. If they weren’t, they’d let their own actions do the talking.

Dumb people, on the other hand, believe that virtue signalling increases their social standing. They are so anxious about being seen as moral authorities, or at least with not being seen as moral reprobates, that they can’t resist a chance to talk themselves up. The act of talking up one’s moral qualifications is the essence of virtue signalling.

Virtue signalling is not going away, because resources are becoming scarcer, and this will intensify the fear of getting ostracised. Also, globalisation has led to steeper and steeper social dominance hierarchies, which require ever-more effort to ascend. Worst of all is the opportunity afforded by social media to effortlessly virtue signal to more and more people.

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This article is an excerpt from Clown World Chronicles, a book about the insanity of life in the post-Industrial West. This is being compiled by Vince McLeod for an expected release in January 2021.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2019 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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Clown World Chronicles: Everyday Life In Clown World

Nightmares are similar enough to normal life to trick you into thinking they are real, which is why they’re so horrifying. Clown World is also very similar to normal life, which is why it’s so horrifying. Unfortunately for us, Clown World is everyday life now.

In Clown World, everyday life revolves around work.

Even though it was easy for pre-Clown World adults to own a home and raise a family on their wages, it’s extremely difficult today. The price of housing has spiked in recent years, but wages have lagged far behind. Much of everyday life in Clown World is taken up with working extra hours to make up for the poverty that now exists.

In Clown World, working 40 hours a week is considered a part time job.

If you want a luxury such as owning a house, you’d better get used to working longer hours than that. Part of everyday life in Clown World is accepting that we don’t have the same standard of living that our parents had. Although trinkets and gadgets are cheaper than ever, the life essentials that take up most of one’s income – food and housing – are more expensive than ever.

Many are asking themselves how it’s possible that, if our parents could buy houses on their wages, and if we’ve had a few decades of relentless economic growth since then, it’s harder to buy a house on the average wage now? Shouldn’t it be easier than ever to buy a house, if we’re all much richer than 40 years ago?

The reality is that the masses have been conditioned into consenting to our production getting stolen from us by the ruling class. This happens in a number of ways.

The most obvious way is getting us to accept a smaller share of production. The wage share – the part of national income that is allocated to wage earners – has been steadily declining since the 1980s. Things are now so bad that workers see as little as ten cents of extra wages for every extra dollar their work produces.

It’s hard for an individual worker to notice this decline in the wage share, because they experience it as a balance of power that gradually shifts ever further towards the employer. What they would notice is employers bargaining from ever stronger positions, as the presence of gigantic pools of imported cheap labour give those employers highly profitable alternatives to hiring locals.

Everyday life in Clown World might revolve around working all the time for fuck all, but it’s not possible to win simply by avoiding work. The ruling class has a variety of methods to steal our saved wealth too.

There are more subtle ways to steal a person’s production than taking it all off them and giving them a fraction of it back. Some ways are so subtle that you can do it right in front of their face and they won’t even notice, much less complain.

One of the most subtle is inflation. The United States Dollar was trading at around 35 to an ounce of gold in the early 1970s. At this time, the average wage was about $3 an hour, so it took roughly 12 hours of labour to buy what an ounce of gold would get you.

Half a century later, the USD is trading at over 1,800 to an ounce of gold, while the average wage has only increased to $25 an hour. So now it takes roughly 72 hours of labour to buy what an ounce of gold would get you. Anyone holding dollars, or receiving a fixed income in dollars, has lost over 85% of their wealth over the last 50 years relative to someone holding gold.

Those who are holding the gold are the same ones printing the dollars, and they’re laughing their arses off. Everyday life, for the masses, involves running faster and faster on an employment treadmill to earn credits that the ruling class creates out of thin air.

A second subtle way to steal the wealth of the masses is through runaway house prices.

The ruling class already own most of the land. So every time house prices increase in value relative to wages, the ruling class gets wealthier and the masses get poorer. The problem is that house prices are dictated by actions of the ruling class. If they want house prices to go up, they simply import more immigrants and refuse to build new housing. Increasing demand while holding supply steady inevitably increases the price.

So the ruling class have got the workers leaping higher and higher to reach a benchmark that gets further and further away. What this had led to is an everyday life which isn’t much different to the everyday life of a medieval serf. You get worked to death and have bugger-all to show for it.

People are induced into accepting this by repeated, frequent humiliations. These humiliations sap the will of their victims and make them compliant to threats and mistreatment.

In Clown World, the plebs are humiliated everyday by a relentless mass media bombardment calling them racists. Anyone who turns on a television sees talking heads droning on about how racist white people are, or they see sportspeople kneeling to protest racism. The net result is a deep sense of shame and low self-esteem.

This shame and low self-esteem prevent the masses from asking for a fair wage, or for accessible housing, worthwhile healthcare or education etc. People will accept any shit deal if you can humiliate them into thinking they don’t deserve better.

Another major humiliation comes from laws such as those prohibiting cannabis or other spiritual sacraments. In most of the West, people get put in prison for producing or distributing cannabis, LSD, psilocybin, mescaline and DMT, even though there are stacks of evidence demonstrating that these substances can engender spiritual or mystic experiences.

In Clown World, you’re not allowed to seek out the divine. Our everyday lives are taken up with entirely material concerns, in particular accumulating resources (whether physical or social). If we express any yearning to reconnect with the divine, we are labelled mentally ill.

Such cruel and arbitrary laws serve a very deliberate and calculated purpose: to induce submission. Much like the hectoring about supposedly being racist, the enduring presence of injustice causes people to lose their will and become submissive. They feel so bad about themselves that they give up, and no longer feel that they deserve better.

In Clown World, drugs are limited to those that our corporate owners think make us more productive. Cannabis and the psychedelics are out, because they decondition people and serve to break down the effects of brainwashing. Caffeine and Adderall are in, because they induce people towards hyperfocus, which is the ideal mindstate for performing repetitive office tasks. If you’re lucky you can afford some tobacco or alcohol to numb the pain.

Everyday life in Clown World is marked by the fact that corporate interests can now lay claim to almost every waking moment of those they employ (and of many who they don’t). The presence of reliable Internet has made it standard for people to still work answering emails after they get home for the evening. You’re not even allowed to smoke weed on the weekends in case you fail a drug test.

For many in the Clown World of 2020, everyday life now resembles that of the humans who wake up in the pods in The Matrix. Our essential life energies are not put to use for our own betterment, but are instead drawn off by exploiters that most of us are barely aware of. The story of everyday life in Clown World is that we have gone from free people enjoying their lives to human livestock farmed by corporate interests for profit.

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This article is an excerpt from Clown World Chronicles, a book about the insanity of life in the post-Industrial West. This is being compiled by Vince McLeod for an expected release in January 2021.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2019 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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Clown World Chronicles: Mass Media In Clown World

The mass media has been a part of our lives for over a century now, even longer if one considers newspaper and wireless radio. And the whole time, it’s made us more and more detached from reality. The grotesque separation from reality that characterises Clown World wouldn’t be possible without the input of the mass media.

In normal world, the mass media serves to inform. A person doesn’t have the time to research all day, so they buy a newspaper to keep them accurately informed about the issues of the moment. They can then have meaningful conversations with other people who have been likewise illumined.

In Clown World, mass media serves to regiment public opinion in favour of the globalists who own it.

The main benefit to the globalists of controlling the mass media is that they can normalise the vacuous, soulless, rootless consumerist lifestyle that generates them the most profits. It’s no accident that watching television or Hollywood films puts people in the mood to consume – they were designed to have that effect.

Globalists also use their control of the media to manufacture consent for open borders.

An image of a drowned Syrian boy on a Turkish beach was beamed into the heads of every Clown World resident in 2015. The implication was that anyone who believes in borders is a child killer. After making people too afraid to speak up in favour of their national interests, the globalists then flooded the West with Third World immigrants, further destroying wages and pumping up house prices.

Consent for open borders is also manufactured by the mass media refusing to pay due attention to crimes committed against Westerners by immigrants. Coulter’s Law states that, in the case of mass shootings, the longer the mass media takes to tell us the race of the shooter the less likely they are to be white. The general rule is that crimes committed by whites are pushed front and centre; crimes committed by non-whites are hushed up.

None of this would be a problem if people were less gullible. If people were willing to think for themselves and to question authority, the mass media would be much less dangerous. In the depths of Clown World, however, most people believe this media to be made up of objective journalists who are employed to tell the truth.

This perception is maintained by further brainwashing. Anyone who suggests that the mainstream media cannot be trusted is written off as a “conspiracy theorist”, their concern dismissed as a possible sign of paranoid schizophrenia or similar. Distrusting the mainstream media is considered a moral defect, revealing a particularly malicious kind of antisocial intent.

In Clown World logic, there’s a small step between questioning the television and shooting up your school.

In reality, the mass media is owned lock, stock and barrel by international banking and finance interests, and they hire people to produce globalist propaganda. There no objectivity in it, any more than in the media publications of North Korea. There is truth in it, but it’s merely seasoning. The propaganda is the main fare.

That is why nationalists like Donald Trump get targeted so heavily. The mass media serves as a 24/7/365 wrecking machine, tirelessly ripping down anyone the globalists decide they don’t like. Eventually the whole world realises that to stick one’s head above the parapet is to attract the machinegun fire of reputational damage.

One feature of Clown World making the mass media more dangerous is that it’s difficult to find entertainment outside of it. Back in the day, one usually had a group of friends, neighbours or workmates who entertained each other with music or games. Either that or one spent time in Nature, hiking, hunting or fishing.

In Clown World, all those needs are met by screen interaction.

In Clown World, however, the mass media offers very little by way of pure information. Everything presented in it has been designed and calculated to manufacture consent for the objectives of its owners. This effect is so profound that the mass media can be described as the apparatus of propaganda.

Whoever controls the apparatus of propaganda controls the behaviour of the populace as surely as whoever controls the mouse cursor controls what happens on the laptop screen. They simply direct the talking heads on the screen to tell the populace what other people are thinking. The people who consume this media decide that, since everyone else thinks that way, they’ll think that way too. And so entire countries are regimented.

Today’s mass media works on a dopamine cycle. People get a dopamine hit from the feeling of being in touch with the dramas of the world, and they don’t get one if they fall out of touch. It’s a thrill to see footage of foreign conflicts. It’s a thrill to hear an expert say that someone else is an idiot because they believe something false. These dopamine hits keep people coming back.

The technologically advanced nature of today’s mass media means that it’s available all the time. Many people wake up and check their phones before they even get out of bed. The average Clown World citizen is plugged into the media matrix in almost every waking moment. The result is that there’s very little possibility of original thought outside of this totalitarian brainwashing apparatus.

Overcoming the nefarious effect of the mass media on our minds and behaviour requires two major steps. The first is to “unplug from the Matrix”, which requires aggressively curating what comes to our attention. The second is to find quality alternative media sources to replace the mainstream garbage.

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This article is an excerpt from Clown World Chronicles, a book about the insanity of life in the post-Industrial West. This is being compiled by Vince McLeod for an expected release in January 2021.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2019 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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The Elementalist Conception Of The Meaning Of Life

Elementalists believe, much like the Existentialists, that every person is entirely free to choose what the meaning of their life is. Broadly speaking, the meaning of life that a person chooses will fall into one of four categories, each corresponding to one of the feminine elements.

Some people choose domination. This corresponds to fire. These people have the most energy to expend. They strive to become professional sportsmen, business tycoons, politicians or military/law enforcement/security. People who choose this as the meaning of life are likely to see other people as weak.

Some choose exploration. This corresponds to air. These people are masculine, and like to go forward, but they are more subtle about it than the dominators. People in this group are more likely to become backpackers or psychonauts. If someone chooses exploration as the meaning of life, they are likely to see other people as boring.

Some choose pleasure. This corresponds to water. People who choose pleasure are feminine because they will shy away from adversity, but they are not entirely feminine, because they do not shy away from pleasure and are attracted to the possibility of it. If someone chooses pleasure as the meaning of life, they are likely to see other people as masochistic.

Some choose survival. This corresponds to earth. These people are feminine, and are prone to retreating. Life on this planet is hard enough without worrying about things like domination or exploration. Much better to just hunker down. If someone chooses survival as the meaning of life, they are likely to see other people as foolish. ‘Why take a risk if I don’t have to?’ is their motto.

In principle, every person could be assigned to one of these four groups based on how they choose or desire to live, even if they haven’t consciously chosen that group themselves. This is because every person who chooses to go forwards – in other words, every person who chooses to live – must have a reason to do so, and the potential range of those reasons is finite.

However, all of these reasons are only ever a Secondary Meaning to a life.

The Primary Meaning of every life is to entertain the gods.

Elementalists believe in higher dimensions that are populated by beings of higher frequencies. These beings are capable of observing us without our being aware of it, much like we might observe a creature under a microscope. To us, they are the gods: higher frequencies in higher realms of the Great Fractal.

It is to entertain these gods that our lives have meaning. The more righteously one attempts to full one’s Secondary Meaning of life, the more gloriously one fulfills the Primary Meaning. If our futile struggles to dominate or to explore the Great Fractal entertain the gods, then our lives have meaning despite being finite.

It needs to be emphasised at this point that all of us are mortal. So all of us are faced with a dilemma. Domination and survival are impossible because each of us will inevitably weaken with age and decline into death. Infinite pleasure is impossible because the agonies of aging and dying must befall all of us. Even exploration is meaningless because the memories of it will not survive death.

What this means is that every Secondary Meaning, i.e. every meaning that we could ourselves give to life, is ultimately futile and pointless.

Many never overcome this dilemma, withdrawing from life and saying No to it. Such people appall, disgust and bore the gods. Those who fail to overcome this dilemma are soulless; they don’t try to dominate or explore, they don’t seek pleasure and they don’t care if they live or die. These existential zombies have failed to understand the Primary Meaning of life.

Those who do overcome this dilemma behave in ways that entertain the gods. Their example is authentic, passionate acceptance, saying Yes to life. This pleases the gods, who see a spirit that may one day rise to stand among them in a higher dimension. In the Elementalist conception, man lives so that the gods might regard him as they once regarded Alexander.

This conception clashes head-on with others. Some of the most common competing ideas about the real meaning of life are religious ones: that we’re here to overcome evil, to purify our souls or to escape the world of suffering. But Elementalists reject all of these conceptions.

Overcoming evil cannot possibly be the Primary Meaning meaning of life, because evil will always be a part of the world as long as it’s possible for God to will it. Struggling against evil might be a Secondary Meaning to life, especially if that struggle was one of survival, but the Primary Meaning would still be the entertainment value that one’s struggle provided the gods.

Neither can purifying one’s soul (understood by the Elementalist as raising the frequency of one’s consciousness) be the Primary Meaning of life. If it was, then life would be no longer possible once this had been achieved. Struggling to purify one’s soul, if that struggle be heroic enough, can serve as the Primary Meaning of life. Then again, so can struggling to degrade one’s soul. Both the rising beast and the falling angel entertain the gods.

Nor can escaping the world be the Primary Meaning of life. There’s ultimately nowhere for consciousness to escape to, other than reunion with God, and in such a case there’s no going forward without re-entering the world again. The problem with escaping samsara is that nirvana is batshit boring. Of course, however, struggling to escape the world can serve as the Primary Meaning of life should it entertain the gods.

The ancient Greeks understood the overwhelming importance of behaving heroically for the sake of the gods’ attention. They understood that the gods and goddesses watch over us from a higher place. This knowledge has been lost today, which is one reason why we live in such a pitiful manner, struggling for purpose and meaning.

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If you enjoyed reading this essay, you can get a compilation of the Best VJMP Essays and Articles of 2019 from Amazon for Kindle or Amazon for CreateSpace (for international readers), or TradeMe (for Kiwis). A compilation of the Best VJMP Essays and Articles of 2018 and the Best VJMP Essays and Articles of 2017 are also available.

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